Manager - Marketing & Communication

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Hong Leong Bank Full time
If you are looking to excel and make a difference, take a closer look at us

Job Purpose Summary:

Functional Job Responsibilities:

  • Lead a team of analysts to produce endtoend business campaigns, from campaign proposal to fulfilment & monitoring, with every proposal tying back to a main objective of producing variations in customer journeys based on analytical findings on each customer.
  • Robust understanding in advanced analytics & statistics, with the aim to facilitate a productive working relationship with the Data Science Lab, and subsequently translate technical & rigorous analytical findings to nontechnical stakeholders effectively bridging barriers between technical data scientists and business lines.
  • Effectively communicate & visualise datadriven insights with bankwide stakeholders, providing guidance on how to formulate effective and engaging campaign journeys that include every possible customer touchpoint across different channels.
  • Provide weekly & monthly review on effective campaign mechanics, shifting consumer trends, market movements in order to unlock organic growth, including but not limited to upselling & crossselling opportunities in each customer journey.
  • Work with crossfunctional departments to enhance existing & future analytics tools & platforms, balancing stakeholder needs with data accuracy/integrity to ensure business value in every initiative.
  • Identify inefficient marketing strategies & propose solutions to turn traditional campaigns into alwayson customer journeys with realtime data tracking, in order to reach an objective where segmentation analysis can be granularized into one single customer (Segment of One marketing).
  • Supervise the execution, monitoring, and measurement of marketing campaigns in relation to bankwide targets.

Managerial Job Responsibilities:

Build the team:

  • Determine what roles are needed for the business. Attract, source, and select based on a main objective of transforming the team into a highly capable analytics unit, that consistently generates actionable insights.
  • Groom & upskill talent and develop a career roadmap for each analyst, ensuring that the team is consistently on an upward trajectory towards a datadriven future.

Manage the team:

  • Upskill & maintain stability in a team that is aligned to and focused towards projects with the highest business impact.
  • Drive accountability with a clear effort/reward system without prejudice. Step in to manage stakeholders as and when required, while ensuring that team members are also capable to manage crossfunctional stakeholders themselves when faced with temporary operational gaps.
  • Lead by example by establishing a positive and healthy working environment.

Guide the Team:

  • Guide the team on customer journey development, creation, and validation of unique insights, dive deeper into key campaign drivers, consumer behaviour, market segmentation, to ensure an effective campaign output.
  • Provide thought leadership on how to review campaign proposals for business value, contrasting effort and time spent, and tying back to an overarching objective of alwayson customer journey.
  • Provide valueadded recommendations and suggestions during the campaign consultation phase and how to interpret campaign performance, draw conclusions that are actionable and insightful.

Operational Job Responsibilities:

  • To ensure alignment to the Division and Bank's strategic intent and goals for each Financial Year.
  • To drive bankwide campaign performance to achieve the target set by the department.

Job Requirements:

Educational Requirements:

  • Degree in a quantitative field, such as Computer Science, Statistics, Engineering, Analytics, or related disciplines.

Experience Requirements:

  • 7 years & more of employment experience on improving business processes through human capital & technology.
  • Possess a strong analytical background that can translate insights into business strategy. Comfortable working with data and making datadriven decisions utilising multiple sources of information.
  • Ability to succinctly articulate and visualise analytical findings to senior management. Good interpersonal, communication skill and strong influencing ability is highly crucial.
  • Familiarity with project management frameworks, and proven work experience in leading a team of analysts.
  • Experience in SQL, Python AI/ML development, Tableau, UiPath & RPA, is a longterm advantage.
  • Track record of driving business value through the integration of data analytics and business strategies, resulting in improved operational efficiency, revenue growth, and competitive advantage.
  • Ability to juggle multiple work streams, filter, evaluate, and prioritise solutions.
  • About Hong Leong Bank_
  • We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a DigitalattheCore ethos has earned us industry recognitio

  • Associate Project Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia HR TAG SDN. BHD. Full time

    Our Project Management team enables and executes great work in the smartest way possible. We are passionate about transforming ideas into results, as we constantly negotiate, organize and understand the ever-changing landscape of digital marketing and technology. To help with this, we're looking for an outstanding Associate, Project Management - a digital...

  • Marketing & Communications Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Talent Houz Consulting & Services Full time

    Salary Range: RM10000-RM15000Responsibilities:To promote both the International School and the International Primary School locally and internationally to contribute significantly to recruitment and consequent roll growth.To work together with the respective Principals and CEO to devise annual marketing strategies.To administer the annual budget for...

  • Marketing Communications Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Park Hyatt Kuala Lumpur Full time

    SummaryYou will be responsible for the efficient running of the department in line with Hyatt International's Corporate Strategies and brand standards, whilst meeting associate, guest and owner expectations. The Marketing Communications Manager is responsible to develop, implement, monitor and evaluate the hotel's marketing communications strategy, including...

  • Marketing Communications Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Marriott International, Inc Full time

    Job Number Job Category Sales & MarketingLocation Le Méridien Kuala Lumpur, 2 Jalan Stesen Sentral, Kuala Lumpur, Wilayah Persekutuan, Malaysia VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARYThe Marketing Communication Manager will implement and execute the annual hotel Marketing Plan, ensuring timely...

  • Marketing Communication Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Maxlivin Bio Sdn Bhd Full time

    JOB OVERVIEWJOB DESCRIPTION Develop and implement the marketing promotion budget and business plan. Develop and produce highquality, persuasive content for marketing materials, including social media updates, website content, and etc. Creating and managing all marketing materials and collateral in line with brand direction. To ensure consistency on corporate...

  • Marketing Communication Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia MAXLIVIN BIO SDN BHD Full time

    _JOB OVERVIEW_- JOB DESCRIPTION_ Develop and implement the marketing promotion budget and business plan. Develop and produce highquality, persuasive content for marketing materials, including social media updates, website content, and etc. Maintain a consistent brand voice and messaging across all communication channels, ensuring brand guidelines are adhered...

  • Marketing & Communication Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Agensi Pekerjaan Ideal Reliance Sdn Bhd Full time

    We seek an experienced Marketing and Communications Manager to deliver innovative and relevant communications and marketing campaigns upholding our brand values, leading to more support for our mission.REQUIRED COMPETENCIES Communication and Presentation skills: Confidence and eloquence in presentations to our stakeholders and potential partners. Able to...

  • Marketing Communication Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Meliá Kuala Lumpur Full time

    Create a public relations strategy for the hotel based on its marketing objectives. Develop, manage, organize, and coordinate all marketing activities including advertising, branding, marketing communications, brand management, promotions, digital marketing and social media management. To post hotel promotions on a daily, weekly, or monthly basis across all...

  • Marketing Communication Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Meliá Kuala Lumpur Full time

    Create a public relations strategy for the hotel based on its marketing objectives. Develop, manage, organize, and coordinate all marketing activities including advertising, branding, marketing communications, brand management, promotions, digital marketing and social media management. To post hotel promotions on a daily, weekly, or monthly basis across all...

  • Marketing & Communications Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia BRIGHT LANGUAGE CENTER Full time

    To manage the development and implementation of marketing and enrolment strategies to achieve enrolment targets and other admissions related KPIs in assigned BRIGHT LANGUAGE CENTER. This is achieved through collaboration with BRIGHT Marketing support services, school in-house teams. The Marketing & Communication Manager is responsible for development, growth...

  • Marketing Communication Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Bureau Veritas Full time

    Our people are ambitious and humble, believing in what they do and convinced that our purpose is shaping a world of trust. With responsibility and openness, they daily serve our clients in 140 countries, to bettering society. Across all our businesses and countries, each one of our people leaves their mark in shaping society.> We believe that leaving a mark...

  • Manager, Marketing Communications

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Pelaburan MARA Berhad Full time

    MANAGER, MARKETING COMMUNICATIONS KEY RESPONSIBILITIES Assist in planning and conducting advertising and promoting activities as well as assisting in publishing promotional materials for the organizationPlan and coordinate media release and media conferences through local media for the public regarding the development of programs and product of the...

  • Marketing Communications Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Warisan TC Management Service Sdn Bhd Full time

    Responsibilities: To assist the Head of Marketing in implementing the company's annual marketing plan. Responsible in managing marketing and branding for selected brands / products and work closely with Advertising Agency, Product Planning, Sales Planning, Suppliers and etc. to develop a 360 marketing communication strategy plan i.e. to propose and plan for...

  • Marketing Communications Manager

    1 month ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

    about the companyThe company is a successful IT hardware & software distributor company who has a strong presence within the entertainment industry. With over a decade of experience, the company has been recognised in the Asia region as a bold, innovative IT solutions provider.Their services include Software Development, Electronics Engineering Services,...

  • Marketing Communications Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

    about the companyThe company is a successful IT hardware & software distributor company who has a strong presence within the entertainment industry. With over a decade of experience, the company has been recognised in the Asia region as a bold, innovative IT solutions provider.Their services include Software Development, Electronics Engineering Services,...

  • Marketing Communications Manager

    4 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

    about the companyThe company is a successful IT hardware & software distributor company who has a strong presence within the entertainment industry. With over a decade of experience, the company has been recognised in the Asia region as a bold, innovative IT solutions provider.Their services include Software Development, Electronics Engineering Services,...

  • Manager - Marketing & Communications

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Hong Leong Bank Full time

    If you are looking to excel and make a difference, take a closer look at usKey ResponsibilitiesPublic Relations Work with Business and Support Units to develop and maintain a proactive media relations plan and activities Build relationships with stakeholders, especially the media to advance the visibility and goals of the Banking Group and ensure the media...

  • Marketing Communications Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Allied Environmental Consultants Malaysia Sdn Bhd Full time

    Marketing Communications ManagerKey Responsibilities: Development and writing of thought leadership content including angles, storylines and full articles that support AECOM's strategic business priorities in Asia Region. Writing and editing for major business proposals. Writing and editing complementary content for strategic marketing campaigns Ensure all...

  • Marketing Communication It

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Manpower MY Full time

    Job Descriptions: Responsible for managing external relationship with account clients and and to drive the development of a client's marketing programs for company products; PR/AR.Key Role Activities:- Build Asia TSP marketing account profiles to understand partner's Marketing capabilities. Leverage the global marketing materials and drive execution of the...

  • Sales & Marketing Communications Trainee (Fresh

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Zealous Marketing Group (NX Dimension) Full time

    Empower Your Future - From Employment to Entrepreneurship in Sales & MarketingAre you a sales and marketing enthusiast looking to take charge of your destiny? As we transition from pre to post-pandemic, the landscape of job opportunities in sales & marketing has transformed, and we invite you to be at the forefront of this exciting evolution.About Us:Zealous...