Paid Media Marketing Manager, East

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia Malaysia Airline Full time

Position Title:

  • Paid Media Digital Marketing Manager, East and West Region

Position Summary:

  • Responsible for driving commercial excellence and executing marketing initiatives by developing and
- implementing Digital Marketing strategies for Eastern & Western International regions. Ensures
- effective execution of marketing plans and actively supports various commercial marketing projects.

  • Collaboration with internal and external stakeholders, including commercial revenue and sales teams,
- digital solutions, legal, finance, procurement, creative, and commercial partners, is essential. Executes regional and local go-to-market strategies and optimises the digital marketing channel products and services

Reports To:

  • Senior Manager, Digital Sales & Marketing Planning

Key Responsibilities:

  • Develop Paid Media Marketing Strategies for Search Engine Marketing (SEM), Metasearch Partners, Display Advertising, and Affiliate Marketing channels.
  • Collaborate with crossfunctional teams to align digital marketing initiatives with overall business goals and marketing objectives.
  • Oversee endtoend management of paid media campaigns, ensuring effective implementation, optimization, and performance analysis.
  • Monitor and analyse campaign data, key performance indicators (KPIs), and metrics to identify opportunities for improvement and achieve ROI goals.
  • Stay updated on search engine algorithms and industry best practices to enhance SEM performance.
  • Plan and execute display advertising campaigns across various platforms, optimizing for reach, engagement, and conversion.
  • Work closely with creative teams to develop compelling ad creatives that align with brand guidelines.
  • Oversee the affiliate marketing program, building and maintaining relationships with key partners to drive revenue and brand exposure.
  • Implement strategies to recruit new affiliates and optimize existing partnerships.
  • Develop and manage budgets for paid media campaigns, ensuring costeffectiveness and maximizing return on investment.
  • Generate regular reports and analyses of paid media performance, providing actionable insights and recommendations for improvement.

Qualifications & Working Experience:

  • Degree in Marketing, Business Management or a related field would be preferable

Areas of Experience:

  • Solid understanding of Paid Media Marketing Channels
  • Familiarity with International Eastern & Western market landscape including China, India, Australia & Europe will be an advantage
  • Able to provide strategic, tactical, and analytic direction to initiatives to help market the products & and services

Personality Traits:

  • Strong problemsolving skills to structure and conduct analysis and to drive robust decisions.
  • Skilled at brainstorming, deadline driven, organized and detail obsessed.
  • Excellent interpersonal and communication skills
  • Excellent leadership skills, Teamoriented; professional and collaborative attitude

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