Kol & Influencer Marketing Specialist

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia MY FIMEDIA NETWORK TECHNOLOGY SDN. BHD. Full time

Responsibilities:

  • Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels
  • Analyse and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic
  • Handling the endtoend process of the influencer marketing strategist, starts from approaching suitable KOL/ Influencer, creating & present the brief, and reviewing their performance
  • Ensure that a brand remains recognizable, up to date, and exciting to customers
  • Making sure that branding is consistent across advertising and campaigns
  • Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team
  • Supervising advertising, product design, and other forms of marketing to maintain consistency in branding
  • Manage KOL/Influencer seeding for campaign to create brand awareness and publicity

Requirements:

  • Proven min. 2 years of working experience in Brand Marketing, KOL / Influencer Specialist, Digital Marketing,
  • Fluent in English & Chinese/Mandarin, both oral and written
  • Bachelor's degree in Brand Communication or related major
  • Experience handling beauty brand promotion or having a broad knowledge of beauty or skincare products is preferred
  • An ability to think strategically to produce innovative and original ideas
  • Strong analytical skills partnered with a creative mind
  • Datadriven thinking and an affinity for numbers
  • Outstanding communication skills
  • Uptodate with the latest trends and marketing best practices
  • Able to join ASAP


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