Digital Marketing Executive, APAC

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia GBG Plc Full time

About GBG

GBG is the leading expert in global digital identity. We combine our powerful technology, the most accurate data coverage and our talented team to deliver award-winning location intelligence, identity verification and fraud prevention solutions.

With over 30 years' experience, we bring together a team of over 1,250 dedicated experts with local industry insight from around the world to make it easy for businesses to identify and verify customers and locations, protecting everyone, everywhere from fraud.

Why you should

  • We make the world a safer place
  • We trust each other and win together
  • We are local experts in a global business
  • We want you to be yourself
  • We grow when you grow

The team

APAC Marketing

At GBG, marketing is in a state of evolution. As highly specialised experts, the team is focused on driving growth and adding value, through consistently delivering positive customer experiences across the APAC region.

Our team vision is: Our unified, world-class team leads business growth through insight-driven marketing strategies

The role

As a Digital Marketing Executive, you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website. Your role is essential in helping us achieve our business objectives and reach our target audience effectively.

You will be well-versed in digital marketing concepts, be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

You must have a passion for all things marketing and technology, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment.

What you will do

  • Work closely with the Marketing Manager, and the Partnerships & Strategic Marketing Manager to develop and execute inclusive and effective multi-channel marketing campaigns, with a focus on digital channels.
  • Create and curate relevant social media, with a consistent cadence
  • Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation
  • Manage and optimize PPC campaigns on various platforms, including Google Ads and LinkedIn Ads
  • Conduct keyword research and on-page optimization to increase website rankings and drive organic traffic
  • Develop and execute email marketing campaigns with A/B testing, to drive effective engagement
  • Experience in optimizing marketing funnels, lead nurturing, and re-engagement of inactive contacts. Whilst proactively working with the digital team to ensure optimal database health
  • Analyse analytics and engagement metrics to measure campaign performance, preparing monthly/quarterly reports to stakeholders on digital marketing campaign performance
  • Manage relationships with external agencies, vendors, and partners to support marketing activities in Asia
  • Collaborate with the design team to design and implement assets required for digital channels, marketing campaigns, social media, emails etc including writing briefs and approving content
  • Support broader offline marketing projects in go-to-market, communications and brand initiatives
  • 2+ years of proven experience in a digital marketing role, preferably in a B2B technology environment - ideally from a competitive landscape
  • Experience in optimizing marketing funnels, lead nurturing, and conversion rates
  • Proven experience in campaign management, with expertise in social media and email marketing
  • Experienced with HubSpot, and Martech (or equivalent) to plan and schedule email marketing campaigns.
  • Proficient in using Google Analytics
  • Excellent English language proficiency is a must
  • Experience managing CMS platforms.
  • Proficient in using LinkedIn (organic and paid) for campaign optimisation.
  • Experienced in contributing to and drafting content such as for SEO.
  • Analytical mindset to interpret data and provide key actionable insights.
  • Excellent problem-solving abilities, critical thinking, and a proactive approach to optimising digital channel performance.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
  • Exceptional communication skills, both written and verbal, with the ability to collaborate effectively at all levels.
  • Proactive approach, with a keen interest in collaborating and working as one team.
Behaviours we'd like to see

We have a vision to have the best and most engaged team members in the industry. People matter at GBG, they make us who we are. Every team member across all our locations makes a difference, everyone has something to contribute. Maybe you too could make a difference.

As part of our commitment to our team and flexible working approach, we have created a Work When and Where You Want Policy to give our team members choice and empowerment, and to support a balance in work and home life. Please ask your Talent Attraction Specialist for more information on this and our Family Friendly policy if you want to find out more

Next steps

If you're interested, please apply We're looking to hire the best and most engaged people into our business and we'll make an offer once we've found that person.

As an equal opportunity employer, we are committed to providing fair opportunities for everyone regardless of age, gender race/ ethnicity, sex, religion, age, nationality, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits. Everybody is welcome and our inclusion and diversity programme, be/yourself, is designed to ensure that you can thrive. Please inform your GBG Talent Attraction Specialist if you require any reasonable adjustments to the interview process.

To chat with the Talent Attraction team and find out more about our benefits and why we're a great place to work, drop an email to and we'll be in touch.

Make work for you.


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