Assistant Manager, Digital Marketing

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia Malaysia Airline Full time

Job Title:

  • Assistant Manager, Digital Marketing

Reports To:

  • Manager, Digital Marketing

Role Purpose:

  • Responsible for devising and implementing a strategy to increase digital traffic and revenue. Managing FY digital marketing activities, including user experience and responsible for promoting brand image and customer advocacy, ensuring transparency and good governance.

Key Accountability:

  • Lead personalization, crosssell, and product testing on the Website:
  • Ideate and build out new personalization experiences directly in Adobe Target.
  • Strategize and brief new personalization experiences and projectmanage them to launch.
  • Leverage other markets' best practices and optimize to implement locally for different countries sites.
  • Analyze campaigns, review ROI and trends to direct future activities, and work with the team to improve the analytics platform and increase learning.
  • Stay uptodate with emerging trends and best practices, and evaluate emerging technologies for adoption where appropriate
  • Collaborate with commercial team to produce dynamic, engaging, and creative storytelling to ensure the success of product and campaign.

Qualifications & Working Experience:

  • BA / BSC required.
  • 5+ years' experience in E-Commerce Marketing.

Skills & Knowledge:

  • An entrepreneurial and mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market.
  • Strong knowledge and ability to read, report and react against marketing and merchandising KPIs.
  • Strategic, analytical and creative thinker.
  • Experience with A/B testing and Analytics tools or web analytic software such as Adobe or Google analytics.
  • Hand on in building report, dashboards, testing, optimization and campaign management.
  • Ownership in training and guiding various business areas on analytics.
  • Experience in advanced analytic aeas such as SQL, data warehousing, big data, data visualization.
  • Proficient in MS Office programs (Outlook, Word, Excel, PowerPoint).
  • Excellent analytical skills.
  • Excellent communication and persuasion skill.
  • Project management skills
  • Flexible approach constantly looking for new ideas.

Key Challenges:

  • Optimizing performance in driving the best result with limited budget and resources.
  • Multiple stakeholders for certain campaign with possibility of different KPI and objective.
  • Work within a very dynamic business environment with the ability to balance longerterm plans with adhoc initiatives.
  • Project ownership and campaigns with new ideations and owning up in convincing stakeholders buy in and implementation.

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