Customer Strategy

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia AIA Full time
At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

  • It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
  • And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purposeled brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._
So if you believe in inspiring a better future, read on.

About the Role

This role is responsible for scaling up omni-channel engagement and nurturing AIA Malaysia customers.

This includes existing customer base across lines of business and distribution channels, as well as potential customers from our digital platforms and acquisition.


The goal of the omni-channel and nurturing team will be to drive highly qualified leads which are primed for conversion and cross-sell (x-sell), to our Life Planners/Agents.

The person in this role will be working in an Agile manner, and hence must be open to new ways of working, as well as in close collaboration with many cross-functional teams to drive results.


Roles And Responsibilities- Utilize AIA's CRM to leverage on marketing automation to craft personalized, real-time customer journeys.- Leverage on the various parts of our MarTech stack to ensure effective customer nurturing and lead generation.

This will include our CRM (customer relationship management), CDP (customer data platform), web analytics and My AIA app.- Perform deep-dive and analyze our customer data to build customer segments/sub-segments, create meaningful engagement journeys and develop insights into their behaviors and needs.- Report and track the effectiveness of our customer nurturing journeys against the various communications channels.- Create relevant campaigns and offers that would drive lead drop, conversion and x-sell.- Maximise the My AIA app as a key customer nurturing platform, and this includes ideation of improved / new features of the app to drive better engagement and conversion.- Develop creative, engaging content and visuals that would best appeal to customers to achieve business objectives.- Partner with AIA's lines of business and distribution partners and influence them along the omnichannel and nurturing journey, including providing input for L&D training development in support of industrializing and scaling up across the salesforce.- Coach junior team members and guide them in both technical and soft skills.- Support in management reporting for customer nurturing/engagement which includes monthly reporting and any additional analysis required by local Exco and Group Office.


Minimum Job Requirements- A recognised Bachelor Degree in Business Administration, Economics, Marketing or any related field of study.- Experience in developing and executing consumer marketing plans, content marketing and/or campaign management.- Expert in Customer Relationship Management (CRM).- Strong English language writing skills desired; bi-lingual (English - Mandarin / English - Malay) is advantageous.- Ability to manage multiple stakeholders to obtain desired outcome.- Proven ability to manage multiple projects at one time and deliver within tight timescales.


  • Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._

  • Customer Strategy

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia AIA Full time

    At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._ And as part of our marketing,...

  • Assistant Customer Strategy

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Unilever Full time

    The Purpose of Role:A critical role focused on representing the voice of Customer Business Development (CBD) across the organization, provide key integration touchpoints around commercial planning and governance and driving the category and channel strategy and associated pricing and promo policies and build brands' equity. You will lead the development and...

  • Customer Strategy

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia AIA Full time

    At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._ And as part of our marketing,...

  • Mysg Nutrition Customer Strategy

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Unilever Full time

    Job Title:MYSG Nutrition Customer Strategy & Planning Support (6 months contract)Location: MalaysiaAbout NutritionFood that's nutritious, sustainable and fair. That's the mission of our Foods and Refreshments portfolio, full of great-tasting brands that give consumers access to affordable, nutritious products. It means more plant-based choices and action to...

  • Intern Customer Strategy Planning

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Unilever Full time

    Job Title:Intern Customer Strategy PlanningLocation: MalaysiaABOUT UNILEVERWith 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us.We are driven by our purpose: to make...

  • Specialist, Strategy

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia RHB Banking Group Full time

    Working Hour Regular Hours Monday Friday Business Area Asset Management Location Malaysia Kuala Lumpur DescriptionPrimary Objective: Develop of short term and long term business planning and strategies for GAM Carry out market research and competitive analysis to drive business growth. Utilize design thinking process to develop strategy around customer /...

  • Strategy Analyst

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia International Medical University Full time

    Analyse external and internal data to provide insights that support informed strategic decisions. Use industry, customer and organisation data to help define variables that can enhance or detract from business and operations. Contribute to planning and development of new strategies and tactical processes to meet organisation's objectives. Monitor and report...

  • Strategy Analyst

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia IMU University Full time

    Analyse external and internal data to provide insights that support informed strategic decisions. Use industry, customer and organisation data to help define variables that can enhance or detract from business and operations. Contribute to planning and development of new strategies and tactical processes to meet organisation's objectives. Monitor and report...

  • Commercial Strategy

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Lotuss Malaysia Full time

    Play a key role in supporting brand transition exercise Accountable for delivering insight to inform & support a wide range of projects in order to simplify range, lower prices, or reduce complexity / cost for our Customers and Supplier Partners Play a key role in strategy formulation, collaborate with both internal and external stakeholders, and work in a...

  • Strategy Consultant

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia The Makeover Guys Full time

    The Role:As the Strategy Consultant (Sales) at The Makeover Guys, you will focus on providing consultation on interior home makeovers including our company's makeover process. Personalized training will be providedWhat You'll Do: Identify sales opportunities and meet prospective customer and convert leads to sales Understand client's needs, and provide...

  • Market Strategy Planning Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Morgan Philips Specialist Recruitment Full time

    Core Function: Business Development & GrowthAbout our client:A British B2B global market leader is hiring a Market Strategy Planning Manager to lead it's growth in Malaysia.Job responsibilities:Lead market strategy & planning for Beauty category for Malaysia market to deliver growth & drive thought leadership on procurement acquisition activities across all...

  • Strategy manager, crm

    1 month ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Publicis Groupe Full time

    OVERVIEW In July 2020, Publicis Production won the global account for GSK Consumer Healthcare (now Haleon), to work as its production partner with innovation and problem solving at the core. In a hugely exciting development for the future of production we have created an entirely new production model to manage international demand through Ca ST. Our Mission...

  • Strategy manager, crm

    4 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Publicis Groupe Full time

    OVERVIEW In July 2020, Publicis Production won the global account for GSK Consumer Healthcare (now Haleon), to work as its production partner with innovation and problem solving at the core. In a hugely exciting development for the future of production we have created an entirely new production model to manage international demand through Ca ST. Our Mission...

  • Sales Strategy Manager

    1 month ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

    about the companyThis Business Consulting agency equips itself with a data-driven methodology, backed with insights from sales strategies and human psychology. The company develops tailored business marketing plans aimed for unparalleled growth. With numerous multi-million revenues generated for business owners through their online sales coaching, they stand...

  • Sales Strategy Manager

    4 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

    about the companyThis Business Consulting agency equips itself with a data-driven methodology, backed with insights from sales strategies and human psychology. The company develops tailored business marketing plans aimed for unparalleled growth. With numerous multi-million revenues generated for business owners through their online sales coaching, they stand...

  • Assistant Director, Corporate Strategy

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Prudential plc Full time

    Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our...

  • Assistant Manager, Strategy

    1 month ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Great Eastern Malaysia Full time

    Position: Assistant Manager, Strategy - In Force Analytics.Discover the GREAT in your career.As a LIFE company, our customers are at the heart of all that we do. Being one of Asia's leading insurer for over a century, we have built a long-lasting legacy of trust with our customers over many generations. At the foundation of this trust is Integrity,...

  • Assistant Manager, Strategy

    4 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Great Eastern Malaysia Full time

    Position: Assistant Manager, Strategy - In Force Analytics.Discover the GREAT in your career.As a LIFE company, our customers are at the heart of all that we do. Being one of Asia's leading insurer for over a century, we have built a long-lasting legacy of trust with our customers over many generations. At the foundation of this trust is Integrity,...

  • Intern (Business Strategy Support)

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Hong Leong Bank Full time

    Intern (Business Strategy Support)Define your future at Hong Leong BankThe shortlisted intern will assist the business strategy support team with any tasks assigned and working closely with team members to understand about the division functions in order to deliver the tasks effectively and efficiency.Job Requirement Eager to learn and work Excellent verbal...

  • Manager, Strategy Planning

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Marriott International, Inc Full time

    Additional Information 1 year contractJob Number Job Category Sales & MarketingLocation Kuala Lumpur Office, Jalan Sultan Ismail, Kuala Lumpur, Wilayah Persekutuan, Malaysia VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARYThe Manager of Strategy Planning & Deployment, Asia Pacific is a key member of the Brand,...