Strategy manager, crm

1 month ago

Kuala Lumpur, Kuala Lumpur, Malaysia Publicis Groupe Full time

OVERVIEW In July 2020, Publicis Production won the global account for GSK Consumer Healthcare (now Haleon), to work as its production partner with innovation and problem solving at the core.

In a hugely exciting development for the future of production we have created an entirely new production model to manage international demand through Ca ST.

Our Mission is to drive efficiency, effectiveness and reduce wastage for Haleon.

Going beyond the usual dashboard limitations of scheduled reviews and interventions by bringing production, data and media intimately and seamlessly together and building a data first, creatively driven solution for every brand, campaign and action.

We will defeat the crippling disease of wastage through informed decision making, consistently leveraging our knowledge of the market, audiences, channels, platforms, partners and formats in the creation of creative assets.

Delivered through our ground-breaking new model, where production is fuelled by data insights and an intelligent feedback loop of data is created.

It's enabled by tech integration so that every decision, execution and reaction creates another layer of learning for our systems, ensuring content relevance and reduction of waste.


A bit about us:
Publicis Production (Prodigious) is an award-winning production studio with 3500 production experts across 40 countries worldwide.

We are proud makers, producing everything from CG animation to DOOH, to print and live action TVCs for some of the world's leading brands.


Job Description What you'll do:

As CRM Strategy Manager, your experience in creating impactful direct engagements will be essential to provide strategic guidance on key client engagements, together with Strategy lead.

Rooted in an in-depth and empathetic understanding of the consumer's current environment and ecosystem as well as their priorities, motivators and pain points, you will play a central role in developing effective CRM programmes and experiences relevant to consumers' needs and aligned to clients' business ambitions.


Day-to-day, your role includes:

  • Building consumer personas, identifying pain points and mapping CRM centric experience journeys to envision brand experiences and how they connect across web, mobile, AI and other emerging interfaces
  • Focusing on the core business KPIs, develop and implement CRM programmes that align to key moments of need within the customers journey based on insights from analytics and behavioural science, derived from consumer and digital platform data tools (eg Salesforce, Comscore, Google Analytics, Global Web Index, Social Analytics)
  • Deliver omni-channel direct engagements across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer segments and experience
  • Crafting CRM Experience briefs with powerful, unexpected insights that inspire
  • Identifying cultural trends and keeping a pulse on internet and start-up culture; providing teams and clients with a point of view on how it affects the way brands connect with people
  • Partner with client to innovate meaningful member benefits, programmes or feature improvements that differentiate the brand and delight customers, anchored on familiarity with adtech and martech tools and platforms
  • Partnering with other capabilities across the agency (Business leads, Data, Technology, Experience Design and other teams) to determine strategy needs, develop and facilitate implementation of CRM Strategy and Programmes.
Qualifications This role will require strong, impactful work experience, which typically includes:

  • 5-7 years of work experience in CRM and/or digital marketing
  • Extensive experience informing audience segments by leveraging 1st and 3rd party data
  • Comprehensive understanding of audience principals, and related personalization techniques and tools
  • Strong strategy and analytics skills, with an advanced understanding of success metrics
  • Ability in interpreting data and customer insights to inform CRM strategies and programmes, aligned to business targets
  • Up-to-date knowledge of marketing technologies (Mar Tech) and digital experience platforms spanning Paid, Owned and Earned / social media – email automation tools (E.g. – Salesforce Marketing Cloud, CDPs, Adobe, SAP or equivalent)
  • A collaborator comfortable in agile- or sprint-based approaches, willing to work in real time
  • An all-around professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change Got what it takes? We'd love to hear from you. Digitas is an equal opportunity employer.
Additional Information Our employee benefits package comprises the following:
Generous leave entitlements, including birthday leave, rest day and family care leave. Office closure for World Mental Health Day 10th October.

Additional Company closure for all 4 major festive Celebrations Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

Life and personal accident insurance and group hospitalization and surgery. A hybrid working schedule and with Friday disconnects. Rest Relax & Recharge - office closure last week of December every year. Phone Allowance

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