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CRM Team Lead
2 weeks ago
Qualifications
Tertiary Certificate/Degree qualification and a minimum of 5 years proven CRM experience.
Knowledge and Skills Essential
- Experience reporting and analysing performance across various CRM channels. Being able to extract learnings and communicate clearly the analysis.
- Experience managing CRM campaigns from end to end. Being accountable for the execution. This includes briefing, copywriting and proofing across various CRM channels.
- Proven ability to work crossfunctionally with technical and commercial stakeholders to execute campaigns and manage priorities.
- Good understanding of database attributes, segmentation and CRM best practices (especially across eDM, SMS and Push).
- Have confidence in how target expressions can be used to create specific audiences for campaigns.
- Being able to accommodate changing business needs within short turnaround times.
- Be comfortable in a fast past environment.
Desirable
- A solid understanding of the technical systems behind CRM and MarTech platforms and programs.
- A keen eye for detail.
- Retail, FMCG or QSR marketing experience
- Experience working for an international brand
Salary:
RM5, RM10,000.00 per month
Education:
- Bachelor's (preferred)
Experience:
- CRM: 3 years (preferred)
- CRM best practices (especially across eDM, SMS and Push): 1 year (preferred)
- MarTech platforms: 1 year (preferred)
- Retail, FMCG or QSR marketing: 1 year (preferred)
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