CRM Team Lead

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia ManpowerGroup Full time

Qualifications
Tertiary Certificate/Degree qualification and a minimum of 5 years proven CRM experience.

Knowledge and Skills Essential

  • Experience reporting and analysing performance across various CRM channels. Being able to extract learnings and communicate clearly the analysis.
  • Experience managing CRM campaigns from end to end. Being accountable for the execution. This includes briefing, copywriting and proofing across various CRM channels.
  • Proven ability to work crossfunctionally with technical and commercial stakeholders to execute campaigns and manage priorities.
  • Good understanding of database attributes, segmentation and CRM best practices (especially across eDM, SMS and Push).
  • Have confidence in how target expressions can be used to create specific audiences for campaigns.
  • Being able to accommodate changing business needs within short turnaround times.
  • Be comfortable in a fast past environment.

Desirable

  • A solid understanding of the technical systems behind CRM and MarTech platforms and programs.
  • A keen eye for detail.
  • Retail, FMCG or QSR marketing experience
  • Experience working for an international brand

Salary:
RM5, RM10,000.00 per month

Education:

  • Bachelor's (preferred)

Experience:

  • CRM: 3 years (preferred)
- managing CRM campaigns: 3 years (preferred)

  • CRM best practices (especially across eDM, SMS and Push): 1 year (preferred)
  • MarTech platforms: 1 year (preferred)
  • Retail, FMCG or QSR marketing: 1 year (preferred)
- working for an international brand: 1 year (preferred)

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