CRM Executive

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Agensi Pekerjaan Find Talent Sdn Bhd Full time

To execute effectively planned CRM Communications via multiple online or offline channels in support eg, Novelty Launches, Retention, Welcome Cycles (Recruitment & 2nd purchase), Product Cycles, Events, HPP Support and etc which includes from end to end process to achieve the set goals.


  • Assist in planning and executing new CRM Cycle to build Omni Channel Member (Offline to Online & Online to Offline) with a view to retaining existing customers and increasing brand loyalty.
  • Assist in planning local activations to turn around all CRM KPIs, specifically on 2nd Purchase rate, Retention rate & etc.
  • Manage our Loyalty Program effectively by forecast usage including monthly phasing gift expenses, coordination & communication with retail/IT and all other stakeholders.
  • Maintaining an accurate inventory of redemption gifts with ontime forecasting, proper tracking processes and regular stocktake.
  • Proficient with Adobe campaigns for campaign managements.
  • Proficient with all PCD Reporting tools like CRM System, Power Bi, Client Quest, SSAS, DCP Data Client Platform & etc.
  • Collaborate with RBDM for projects such as: IPOS Enhancement, Connect, Satisfaction Metier (DSM), Clientelling & etc.
  • Support with product forecast related to CRM Communications including presampling kit, samples and/or GWP.
  • Active communication to multifunctions and BC team to ensure they are wellaware of CRM operational workflow.
  • Prompt action towards potential consumer complaint to minimize potential risk to business.
  • To assist CRM Manager to achieve department/ brand KPIs where it deems fits
  • To prepare weekly, monthly & quarterly reporting accurately and diligently submit according to deadline given.
  • To prepare Campaign results quarterly and analyze the ROI and effectiveness of each campaign. Focus on measurements on results / response rates of CRM initiatives and communications for maximum impact.
  • Monitor CRM expenses closely within allocated budget; ensuring budget is spent most efficiently and effectively.

Job Requirements

  • Diploma / Bachelor's degree in business administration, Marketing, Business Management, or related field.
  • 3+ years of related experience work with databases, data procedures & data administration. Preferably around customer marketing, customer insights, retail marketing, and/or retention/loyalty marketing. preferred with exposure to international brands.
  • Good analytical skills (i.e. eye for details)
  • Demonstrate high degree of comfort with data analysis.
  • Strong interpersonal and communication skills
  • Good organizing skills with drive for results & meeting deadlines.
  • Knowledge in digital and/or social media is an advantage
  • Have passion in beauty industry, luxury products or higher segment consumer goods.

Pay:
RM4, RM6,000.00 per month

Schedule:

  • Monday to Friday

Experience:

  • CRM software: 2 years (required)

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