Executive - CRM & Loyalty Program

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia SOGO (KL) Department Store Sdn Bhd Full time

Responsibilities:

  • To manage all SOGO Card/Apps related operations within the general functions including strategizing planning & execution of the program which include member acquisition & retention.
  • To formulate and monitor regular and consistent interactions (SMS, EDM, Push Notification, Telegram, Mailer, Verbal, etc) with SOGO members to ensure customers are well informed of sales & promotional activities to regulate their visits and maximize their purchases.
  • To implement specific strategic plans and monitor progress of all operations against plan targets. To propose/generate the most potential and valuable member list for specified campaigns.
  • To collaborate with internal (Marketing/Merchandising) and external (brands Owners) to define promotions/event goal, objective and specific implementation plan, from Marketing to Execution stage to promote sales and brand building for the said department/brand. These include 'Exclusive Launch, VIP Members Events, Beauty Workshop, Pampering Services etc.
  • To plan, set and execute SOGO Card Gift & Reward product sourcing, selection and redemption program in order to provide the best redemption choices which meet members' expectations.

Requirements:

  • Degree in Marketing or Business Studies/Management or equivalent.
  • At least 45 years working experience in retail industry CRM or in similar capacity.
  • Experience in development of business cases for new CRM/Loyalty initiatives, strong understanding of CRM principles and omnichannel customer experience.
  • Possess ability to anticipate changes in the environment accurately and willingness to accept accountability for results, share success and develop high level of loyalty and morale.
  • Selfmotivated and committed with a desire to achieve goals and targets.
  • Proficient in English and Bahasa Malaysia. Good communication skills both written and spoken.

Job Types:
Full-time, Permanent

Salary:
RM3, RM5,000.00 per month

Benefits:

  • Health insurance
  • Maternity leave
  • Opportunities for promotion
  • Professional development

Schedule:

  • Day shift

Application Question(s):

  • How much is your expected salary?
  • How much notice are you required to give your current employer?

Education:

  • Diploma/Advanced Diploma (preferred)

Experience:

  • LOYALTY PROGRAM: 3 years (preferred)

Language:

  • English (preferred)
  • Bahasa Malaysia (preferred)


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