Chief Marketing Officer

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Shining Continuum Symmetry Sdn Bhd Full time
The Marketing Manager is accountable for delivering the key marketing projects and being the brand ambassador for O'Briens. This position also requires you to lead a number of marketing campaigns and collaborate with the cross-functional business teams. Some of the key accountabilities for this role will include (but are not limited to): - To direct and grow the O'Briens brand within the market - To maximise company revenue through effective marketing interventions - To provide strategic input into overall company business development - To co-operate & collaborate with O'Briens nationwide licensing & partner companies (agencies, suppliers, etc) to maximise and leverage the brand's presence - To drive the internal brand and culture of O'Briens through its people in the market

Job Scope:

Planning & Rollout The Marketing Manager will be required to develop regional & local marketing plans which would then be undertaken in conjunction with the Outlet Manager & Area Manager.


Ongoing management and monitoring of marketing activities including:

  • Development of briefs, marketing material and media schedules
  • Monitoring of marketing budgets and signing off costs
  • Leading the execution of campaigns/projects
  • Supervision of subordinates (operations/ interns) in the rollout process
  • Post-campaign reports, data analysis and quarterly project reviews
  • Assisting with Major Strategic Events Strategic input for national business strategy
  • The monitoring and evaluation of marketing statistics (customer count, ticket average and turnover) for the group and competitor's activity to make necessary adjustments to marketing campaigns
  • Development of status reports to collect and collate status data to be presented in meetings
  • Attending a monthly status meeting with the Management team Supplier Management
  • Development & management of agency relationships with the alignment and induction of partners
  • Engendering a positive, efficient and co-operative working relationship with suppliers Marketing Leadership
  • Being a key brand ambassador of the marketing function within the region
  • Share best practice
  • Ensure the development of suitable marketing training material and implementation for Operations
  • Inspiring and managing outlet managers and all staff to assist in executing projects as requested
  • Provide ongoing support and assistance to the management team
  • Assist with company expansion and site selection Ad-

Hoc Projects Qualifications:

  • At least 3 years of experience in relevant field
  • Possesses a degree in marketing/business-related field
  • Excellent verbal and written communication skills
  • Knowledge of marketing trends and best practice
  • Motivation and mentoring skills
  • Relationship management skills
  • Organizational skills
  • Strong presentation, analytical and problem-solving skills
  • Project management skills
  • People management skills
  • Knowledge of restaurant operations
  • Business acumen and financial discipline
O'Briens Irish Sandwich Cafe has experienced in Food & beverages for 18 years. O'Briens were established in Malaysia on 16th September 2002. For the time being, there are 20 outlets in Malaysia.

O'Briens mission is to give our customers a superior service creating a freshly prepared natural food beverages in a friendly, clean, in terms of food safety and fun environment.

Bachelor's or Equivalent

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