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Digital Marketing Executive
3 months ago
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to enhance brand visibility, increase online traffic, and drive conversions.
- Conduct market research to identify trends, consumer preferences, and competitor activities to inform marketing strategies and tactics.
- Optimize website content, landing pages, and social media profiles to improve organic search rankings and drive qualified traffic.
- Monitor and analyze website analytics, campaign performance metrics, and customer insights to identify areas for improvement and optimize marketing efforts.
- Plan and execute social media marketing initiatives to engage with the target audience, build brand loyalty, and drive customer acquisition.
- Collaborate with internal teams, such as product development and creative teams, to ensure consistent brand messaging and seamless user experience across all digital touchpoints.
- Stay updated with the latest industry trends, digital marketing best practices, and emerging technologies to recommend innovative strategies and tactics.
- Manage and allocate the digital marketing budget effectively, ensuring maximum return on investment.
- Monitor and respond to customer reviews, comments, and inquiries on social media and other online platforms.
- Stay informed about relevant regulations and guidelines related to digital marketing in the food and beverage industry, ensuring compliance in all marketing activities.
Qualification:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience 3 years in digital marketing, preferably in the food and beverage industry.
- Strong understanding of digital marketing concepts, tools, and techniques.
- Knowledge of search engine optimization (SEO) principles and best practices.
- Excellent written and verbal communication skills.
- Creative thinking and problemsolving abilities.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Ability to work effectively both independently and as part of a team
Salary:
RM4, RM5,500.00 per month
Benefits:
- Gym membership
Schedule:
- Monday to Friday
Supplemental pay types:
- Yearly bonus
Ability to commute/relocate:
- Kuala Lumpur: Reliably commute or planning to relocate before starting work (required)