Consumer Marketing Manager

2 weeks ago

Subang Jaya, Selangor, Malaysia Nestle Operational Services Worldwide SA Full time

Position Snapshot:

Company:
Nestlé Malaysia

Full-time
Bachelor's Degree

10+ years of experience

Position Summary:

Joining Nestlé means you are joining the largest Food and Beverage Company in the world.

At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it.

With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

A day in the life of
:

  • Responsible for developing category & brand MBS vision and strategy
  • Set long term strategic direction for category and brands via clear inspiring visions & brand essence aligned in the market and SBU
  • Generate compelling consumer insight to develop winning brand portfolio / category strategies vs. competition
  • Develop marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition and external environment) and develop action plans for the category & brands in line with business objectives
  • Manage innovation & renovation based on consumer insights which includes identify opportunities, product conceptualizing, prepare and implement launch and post evaluation
  • Creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions
  • Monitor & analyse category/brand performance including competitive benchmarking
  • Propose optimal PFME budgets for category / brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated

What will make you successful
:

  • Graduate with 10 years experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill and leadership capabilities
  • Demonstrable record of success in building portfolio of brands based on consumer insights
  • Successfully led a team of direct reports

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