Customer Propositions Marketing, Principal

1 month ago

Kuala Lumpur, Kuala Lumpur, Malaysia AIA Group Ltd Full time
At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Collaborate with the respective Marketing and sales Teams in developing propositions concept/idea, explore sales opportunities, plan for product launches, campaigns, post-launch and on-going product marketing & activation support.
  • Work with the Proposition and sales teams to closely work on product performance, strategize and implement activation programs and activities to meet the targeted sales number.
  • Continuously engage the Distributors to capture on-ground feedback, conduct focus groups discussions and provide support by developing marketing contents and sales tools to support them in marketing the propositions.
  • Responsible for engagements with key collaborators; i.e. distribution channels, life planners & bank partners to gather product feedback, understand their needs, as well as plan and implement the key actions to support the product agreement.
  • Plan, craft [proposition and brand team-art work & copy write], and supervise closely a timely roll-out of the agreed sales tools [iCari materials] to support the identified product(s).
  • Ensure the understanding and better agreement from the distributors on the sales tools developed.
  • Work with Product & Proposition Team Lead to improve the existing marketing materials or the sales tools as needed to improve the efficiency of the materials.
  • Responsible to capture market intelligence, perform product competitive analysis, craft the product materials and share it with the distribution teams to help support sales.
  • Provide ideas/inputs pertaining to products, product concepts, market trends, for new products/product improvement consideration.
Job Requirements:
  • Education in Actuarial Science (highly preferred) or Marketing.
  • Preferably with minimum 8 years of relevant working experience in the insurance industry, combination of product development, product marketing, channel marketing and training.
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

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