Marketing Manager SEA

4 days ago


Subang Jaya, Selangor, Malaysia Barry Callebaut Full time

About the role

As the Marketing Manager, this role is responsible for leading and executing a robust channel marketing plan, with the aim to reach-engage-convert artisanal & industrial customers. The position will need to identify and activate key touch points (offline & online inclusive) to reach target customers at scale. With a digital-first mindset, he/she will need to define simple digital journeys leading to purchase and build brand loyalty/repurchase via high-value leads management programs. He/she will also need to work closely with resellers / strategic partners, engaging in customer marketing efforts to deepen brand penetration in the local market (premium & mainstream).

Key responsibilities include

  • Develop a robust REACH-ENGAGE-CONVERT customer engagement plan and implement relevant programs/activations to generate demand with end users (mainly artisans) in the local market. Activities may include but are not limited to
  • Offline customer engagement events such as inspiration days, co-creation, trade fairs
  • Management of digital platforms (e.g Website, instant messaging, social media)
  • Newsletters via email marketing
  • Digital media/channel partnerships to increase audience REACH (e.g live streaming)
  • Leads management on
  • Activate local partnerships to increase our presence in the market & encourage brand loyalty, e.g Ambassador's Club management, Sponsoring major competition/pastry schools in the local market
  • Supporting local trade/distributor events with POSMs, product presentations
  • Generate selling opportunities within the customer journey & connect to digital sales channels (e.g through e-commerce/social commerce), closing the loop from demand generation to purchase
  • Set and track performance marketing metrics to ensure the customer engagement activities implemented achieved the desired performance and business KPIs
  • Manage local brand portfolio targeting artisans/resellers and execute relevant and impactful BRAND EXPERIENCES in the market based on guidelines set by the central/regional team
  • Ensure the marketing mix of new product launches is adapted based on local market relevance (e.g meet local specs/regulations, relevant language/formats)
  • Bring the brand portfolio to life in the markets via inspiring product segment content (e.g ice cream, bakery concepts), leveraging on the segment and communication assets from the regional/central team
  • Work closely with the field sales team to create plans for yearly promotional negotiation, technical plans, innovation pipeline (launches), distributor training
  • Collaborate with regional sustainability business development manager to convert key local industrial accounts to sustainable portfolio
  • Travel requirements: 30%

About you

  • 8-12 years of marketing experience in a B2B or B2C environment (preferably FMCG/ F&B/ingredient industry)
  • Has a strong understanding of customer journeys and prior experience dealing with digital touchpoints & ecosystems
  • Experience in translating consumer and market understanding into powerful insights & concepts
  • Strong analytical skills and business acumen
  • Hypothesis building/verification skills
  • Project/Program management skills
  • Have a passion for creating exceptional consumer experiences with the aim to inspire
  • Have creativity and think out of the box
  • An agile leader who is strong in nurturing & empowering teams.
  • Has the ability to build diverse and inclusive teams, driving a high-performance culture
  • Possess great interpersonal skills to influence/inspire internal/external stakeholders
  • Client-centric & delivery-focused
  • Agile & entrepreneurial, willing to roll up sleeves
  • Demonstrate BC Leadership Behaviors


  • Subang Jaya, Selangor, Malaysia Barry Callebaut Full time

    Marketing Manager SEALocation:Petaling Jaya, 10, MY, 47800At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world's leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the...


  • Subang Jaya, Selangor, Malaysia EPS Ventures Sdn Bhd Full time

    **Assistant Sea Freight Manager Subang Jaya* To assist the Branch Manager, oversee and managing the whole Sea freight Department and providing guidance and necessary training to staff. To secure new customers, service existing customers, attend to customers' requests, and ensure customer satisfaction. Monitoring daily activities of import/export to ensure...


  • Subang Jaya, Selangor, Malaysia PPG Industries Full time

    You are to build and manage a team of formulators in delivering a complex portfolio of product rejuvenation, maintenance and customer support projects. You will work with other responsibilities to set agreed priorities and action plans that support the wider goals. Reports to the Senior Technical Manager, Industrial Coatings SEAMain Responsibilities Lead the...


  • Subang Jaya, Selangor, Malaysia Mars Foods Malaysia Sdn Bhd Full time

    Mars internship program is a robust program dedicated to undergraduate students currently pursuing their degree in institutions of higher learning. This internship encourages these young minds to speak their minds and to explore as well as share ideas to brainstorm and create designs of action plans that will display their strengths in several aspects....

  • Marketing Executive

    1 week ago


    Subang Jaya, Selangor, Malaysia Teksoft (SEA) Sdn Bhd Full time

    Job Responsibilities: Contribute to marketing plans and strategies, including ideation, creation of collaterals, distribution of collaterals, and measure and analyse impact/ ROI Attend and assist at events such as conferences, seminars and exhibitions Communicate with clients, affiliate networks and affiliate partnersMaintain and manage All online platforms...


  • Subang Jaya, Selangor, Malaysia Limitless Technology Sdn Bhd Full time

    This exciting role will be responsible for identifying strategic industry partners and create mutually beneficial marketing campaigns for Limitless Technology Group across SEA. As part of the Brand Marketing team, we are looking for an experienced individual to develop and manage strategic relationships with relevant partners and affiliate networks. This...


  • Subang Jaya, Selangor, Malaysia Canon Marketing (Malaysia) Sdn Bhd Full time

    Responsible for all development, coordination, liaison, and management of all marketingcommunication-related activities in accordance with the company's objective. Assist andsupport Marketing Manager for a timely and responsive implementation and execution ofall MARCOM activities to ensure overall smooth operation of marketing function. Marketing and comms...


  • Subang Jaya, Selangor, Malaysia ABBVIE Full time

    Job SummaryThe role will specifically look at achieving product access goals, maximizing pricing and access opportunity by leading and work collaboratively with cross functional team while placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations. The successful...


  • Subang Jaya, Selangor, Malaysia AbbVie Full time

    Company DescriptionJob SummaryThe role will specifically look at achieving product access goals, maximizing pricing and access opportunity by leading and work collaboratively with cross functional team while placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations....

  • Account Assistant

    1 week ago


    Subang Jaya, Selangor, Malaysia TEKSOFT (SEA) SDN BHD Full time

    Key Responsibilities & Accountabilities To be assist credit control management of the group of companies.To monitor order processing flow of the group of companies.To update invoice and collection status of the group of companies.To prepare outstanding report for the group of companies.To prepare monthly sales analysis for the group of companies.To provide...


  • Subang Jaya, Selangor, Malaysia adidas Full time

    Purpose & Overall Relevance for the Organization:To ensure positive development of adidas brand image through brand concepts in key categories, to assist in supporting sustainable and profitable market share growth in the country by providing effective and efficient communication of key messages across all appropriate communication channels along with Brand...


  • Subang Jaya, Selangor, Malaysia adidas Full time

    Purpose & Overall Relevance for the Organization:To ensure positive development of adidas brand image through brand concepts in key categories, to assist in supporting sustainable and profitable market share growth in the country by providing effective and efficient communication of key messages across all appropriate communication channels along with Brand...


  • Subang Jaya, Selangor, Malaysia BAXTER Full time

    This is where you save and sustain livesAt Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.Baxter's products and therapies are found in almost...

  • Marketing Intern

    1 week ago


    Subang Jaya, Selangor, Malaysia Saxco Marketing Sdn Bhd Full time

    QUALIFICATIONS:Diploma / Bachelor in Marketing, Entrepreneur, Business management and other related fieldJOB RESPONSIBILITIES:Develop and maintain content and communications for marketing campaigns, activities and events.Maintain up to date archives of all marketing files.Update on databases and inventories with statistical, financial and non-financial...

  • Marketing Executive

    1 week ago


    Subang Jaya, Selangor, Malaysia Hasiria Marketing Sdn Bhd Full time

    Preferably graduate or diploma in Business management or related fieldShould have experience min - 3 years in marketingPreferably girl (age below 35 years)Can speak good EnglishMust know driving and can drive independently (having license (D license)Job Type: PermanentPay: RM1, RM5,583.14 per monthEducation: Diploma/Advanced Diploma (preferred)Experience:...


  • Subang Jaya, Selangor, Malaysia Mölnlycke Health Care Full time

    Are you passionate about making life better for patients worldwide?If the answer is yes, you think just like us. We are a world-leading medical solutions company, designing and supplying medical solutions to enhance performance in healthcare – from the hospital to the home. We are looking for people who want to improve outcomes for healthcare professionals...


  • Subang Jaya, Selangor, Malaysia Adidas Full time

    Purpose & Overall Relevance for the Organization:To ensure positive development of adidas brand image through brand concepts in key categories, to assist in supporting sustainable and profitable market share growth in the country by providing effective and efficient communication of key messages across all appropriate communication channels along with Brand...


  • Subang Jaya, Selangor, Malaysia Unravel Digital Marketing Sdn Bhd Full time

    We UNRAVEL your talent within the digital realm while building your character and If you are someone who's passionate about the digital space, creative work, and developing amazing user branded experiences, _UnRavel is the right place for you_. UnRavel is an agency built on ideas and dependent upon the people behind them. We offer a workplace where you can...

  • Sales Manager

    1 week ago


    Subang Jaya, Selangor, Malaysia Talent Houz Consulting & Services Full time

    Position Title : Sales ManagerIndustry :Packaging ManufacturingLocation: Shah AlamSalary Range: Up to RM10000Responsibilities: Responsible for sales and business development in Malaysia and potentially other specific SEA markets to be assigned. Develop and implement strategies to acquire new customers and grow sales in existing customers Servicing existing...


  • Subang Jaya, Selangor, Malaysia Agensi Pekerjaan Linktrix Consultants Sdn Bhd Full time

    Position Title: Deputy Finance Manager (SEA)Our client is a world-class global commodities warehousing and freight forwarding company including logistics business, and is currently seeking a Deputy Finance Manager to provide regional support for Malaysia, Singapore, Thailand, and Indonesia in financial planning and analysis for business...