Performance Marketing Manager

1 week ago


Subang Jaya, Selangor, Malaysia Unravel Digital Marketing Sdn Bhd Full time

We UNRAVEL your talent within the digital realm while building your character and If you are someone who's passionate about the digital space, creative work, and developing amazing user branded experiences, _UnRavel is the right place for you_. UnRavel is an agency built on ideas and dependent upon the people behind them. We offer a workplace where you can go limitless.

How you'll fit in (In both work & our culture):

  • Work alongside Head of Performance & Managing Director on intelligence tools, data and strategy for new client pitches
  • Mentor 12 Jr. team member and together with him responsible for performance account execution
  • Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
  • Execute A/B testing based on hypothesis with the objective of improving campaigns to meet campaign objectives
  • Acquire and grow leads, app installations and inapp transaction conversion rates
  • Increase effectiveness of performance campaigns through monitoring and testing keywords, ad copy, keyword bids and targeting
  • Monitor performance trends, best practices, and techniques to keep up to date on performance knowledge
  • Develop estimates, budgets, and strategies for client campaign and new business opportunities
  • Work closely with internal & external stakeholders to obtain customer insights with the objective of building relevant and effective campaigns
  • Assist internal team for the monthly plan with the rationals and backed with past performance analysis
  • Prepare insightful, filled with actionable steps and easy to visualise PCRs / Month end reports for stakeholders

About you:

  • Minimum 34 years of handson experience preferably in an agency environment
  • Proficient working knowledge on Google Adwords (SEM, GDN & YT), Bing ads, Facebook, Instagram, YouTube
  • Experience on LinkedIn Ads, Twitter Ads etc, is a plus
  • Advanced knowledge and proven experience in planning and executing SEM, Display, YT and Paid Social Campaigns (Facebook & Instagram)
  • Ability to segment audiences and build campaigns to reach customers at various stages of the conversion funnel
  • Business acumen with ability to assist sales team with proposals and meeting preparation

Salary:
RM5, RM6,500.00 per month

Benefits:

  • Additional leave
  • Parental leave
  • Professional development

Schedule:

  • Day shift

Supplemental pay types:

  • Yearly bonus

Application Question(s):

  • Do you have performance marketing experience?
  • What is your current and expectation salary ?
  • Do you have experience working by servring client / servicing company before ?


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