Head of Performance Marketing

1 week ago


Subang Jaya, Selangor, Malaysia Bjak Full time

About Us

Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, , helps millions find the insurance policy with the best value and highest coverage. Our investments in technology such as Custom API, blockchain, trading systems and data science are to enable easy access to financial services that were previously inaccessible or difficult to understand.

Our core strengths are in navigating the most complex regulations and environments and creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

If you enjoy building cutting-edge platforms and ecosystems to give equal access to financial services for the masses - Speak to us.

Head, Performance Marketing

We are looking for an exceptional Head of Performance Marketing to develop a world-class performance marketing operation that can scale our user base across Malaysia.

Responsibilities

  • Lead the growth and performance marketing strategies of the company, across all products
  • Build and manage acquisition campaigns across various channels, including social, SEM, and display to drive revenue and increase ROAS.
  • Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
  • Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics and Hotjar etc
  • Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
  • Work with creative and marketing teams to test strategies and innovation.
  • Deliver quantifiable ROI and cost-per-conversion (CPA) improvements across all channels.
  • More than 3 years of working experience in Social media Ads, Paid Search execution - Campaign set-up, Optimization & Reporting
  • High level of expertise with Meta Ads, Google Ads and Google Analytics.
  • Ability to work in a fast-paced start-up environment, meet deadlines and provide high-quality work.
  • Good written and oral communication. Able to communicate with the different levels of an organization.
  • Strong time and project management skills, able to manage multiple campaigns at a time and still able to pay attention to details.
  • Result-driven, self-starter, and highly motivated
  • Proficient in Malay language
  • You will be working in a fast-growing startup that promotes flexible and open culture.
  • You will learn the latest technologies which will add value to yourself and give you an edge in today's job market.
  • Fast moving, challenging and unique business problems
  • Attractive remuneration and performance incentives
  • Strong learning and development plans for your career growth
  • Great career development opportunities in a growing company
  • Easy to locate area with direct access to public transport
  • International work environment and flat organization
  • Flexible working hours & arrangement, Casual work attire

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