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Head of Trade Marketing
1 week ago
About Our Client
A multinational food company renowned for its extensive portfolio of iconic brands, specializing in a diverse range of products that cater to a wide array of consumer tastes and preferences, operating in over 100 countries, leveraging on strong market presence and innovative strategies. Hiring a talented and capable Trade Marketing Head to lead and further enhance the performance of their strong trade marketing team.
Job Description
- Develop and execute trade marketing strategies to maximize product visibility and sales. Align trade marketing initiatives with overall brand strategy.
- Plan and implement effective promotions, merchandising, and in-store activities. Optimize product placement and display strategies to drive sales.
- Manage trade marketing budgets to ensure cost-effective campaigns. Track and report on ROI of trade marketing initiatives.
- Lead and mentor the trade marketing team to enhance performance and professional growth. Foster a culture of innovation and excellence within the team.
- Monitor and analyze the effectiveness of trade marketing activities. Implement corrective actions to achieve sales targets and improve performance.
- Ensure trade marketing practices adhere to company policies and regulatory requirements.
The Successful Applicant
- Bachelor of Business Studies, Marketing or related field graduate.
- At least 5 years of working experience in trade marketing managerial role. (Currently heading total trade marketing team will be an added advantage).
- Has strong strategic acumen and ability to envision broader perspective while leading a strong trade marketing team.
- Communicate and collaborate well, fostering strong relationships with internal and external partners with track record in delivering results driving business growth.
What's on Offer
Great career trajectory in leading trade marketing team with opportunities for internal advancement, including potential regional roles in future.
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