Marketing Performance

2 weeks ago

Subang Jaya, Selangor, Malaysia BXC Travellers (M) Sdn Bhd Full time

We're seeking a Performance Marketer who is skilled in developing and executing performance based marketing strategies that align with our business goals and objectives.

If you have a proven track record of optimizing paid advertising campaigns and achieving impressive ROI, we want to hear from you.

The work that you do satisfies and lives up to YOUR OWN standards, not mine, not your boss. You have to be proud of your work.

Not only that, you won't just settle for executing and delivering the work, but you want to grow and learn anything that will enhance and develop your skills, knowledge, understanding and most importantly your own confidence.

Dear performance marketer,

As you can probably tell, this is long job post. We actually take the time to do this because we care and we want to find the right person.

To give you some context, we're a travel tech company that aims to connect travellers (people) and destination.

Our ultimate goal is to create a complete, content-rich travel ecosystem and actualize Cross-border Solutions to enable global travellers to navigate intelligently just like the locals.

These are some guiding criteria's to see if you fit:

  • Able to take initiative in planning and discussing with marketing manager on performance marketing plan.
  • Good with repetitive & tedious stuff
  • Not calculative with work hours
  • Choose efficiency over perfection
  • Good with analytics and formulate next action plan after analysis


Number 2 is because in this position, a lot involves repetition, tedious work, long hours of grindingvand doing the same thing.

The challenge here is how to be more and more efficiency when you getvused to the work. It will come off as boring at the beginning, but that's the stage you'll have to getvpass. Especially if it yields results.


Number 3 means there will be times you'd have to work more than your working hours, not because I asked, but because you have to.

And because this is a new company, we're all striving our best to make this company grow. We have a huge competitive advantage, you'll get what I mean when we meet.

Number 4 means you can do work decent and efficient without over-thinking and wanting it to be super nice. Go means go.

-
Responsibilities:_

  • Develop and execute performancebased marketing strategies to achieve specific business goals and KPIs.
  • Manage and optimize paid advertising campaigns across various platforms, including search engines, social media, display networks, and other relevant channels.
  • Conduct thorough keyword research, competitor analysis, and audience targeting to inform campaign strategies.
  • Create and manage compelling ad creatives, landing pages, and conversion funnels to drive maximum engagement and conversions.
  • Monitor campaign performance, including clickthrough rates, conversion rates, and ROI, and make datadriven optimizations to improve results.
  • Continuously analyze campaign data and metrics to identify trends, insights, and opportunities for optimization.
  • Implement A/B testing and other experimentation methodologies to improve ad performance, and conversion rates
  • Collaborate with internal teams, such as content creators, designers, and developers, to ensure cohesive and effective marketing campaigns.
  • Stay uptodate with industry trends, best practices, and emerging digital marketing technologies.
  • Provide regular reports and insights to stakeholders on campaign performance, KPIs, and recommendations for future improvements.
  • Stay informed about changes in ad platforms, algorithms, and advertising policies to ensure compliance and optimal campaign performance.
-
Requirements:_

  • Proven experience as a performance marketer or in a similar digital marketing role.
  • Strong knowledge of digital marketing channels, including PPC advertising, social media advertising, and display advertising.
  • Proficient in using marketing analytics tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
  • Solid understanding of audience targeting, keyword research, and campaign optimization techniques.
  • Strong analytical skills with the ability to interpret complex data and make datadriven decisions.
  • Excellent communication and collaboration skills to work effectively with crossfunctional teams.
  • Resultsoriented mindset with a focus on driving measurable outcomes and achieving KPIs.
  • Ability to adapt quickly to changing priorities and thrive in a fastpaced, dynamic environment.
  • Uptodate with the latest trends and best practices in performance marketing.
  • Degree in Marketing, Business, or a related field is preferred.

Salary:
RM4, RM6,000.00 per month

Benefits:

  • Health insurance

Schedule:

  • Monday to Friday

Ability to commute/relocate:

  • Petaling Jaya: Reliably commute or planning to relocate before starting work (required)

Experience:

Marketing Performance: 2 years (required)

Language:

  • English (preferred)

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