Marketing Communication Executive

4 weeks ago


Malaysia UCSI University Full time
Responsibilities
  • Responsible for promoting the University and its offerings in Malaysia and/or international markets.
  • Utilize digital marketing to drive student recruitment and increase lead generation and management, aiming for conversions through enrollment.
  • Digital Marketing Management:
    • Lead the development of marketing campaigns based on objectives.
    • Manage SEO and SEM campaigns.
  • Platform Management:
    • Oversee operations of University websites/landing pages and all digital marketing platforms related to student recruitment.
    • Manage CRM, digital marketing platforms, and subscriptions.
Requirements
  • Undergraduate degree with at least 2 years of relevant experience.
  • Demonstrate maturity for independent work, initiative, and travel.
  • Possess a pleasant personality with a strong customer service focus to build relationships with students, staff, and stakeholders.
  • Fluency in English & Mandarin.
  • Proficiency in Adobe Creative Suite (Photoshop & Illustrator).
  • Knowledge of color separation, website design, and video post-production.
  • Excellent communication, presentation, and interpersonal skills.
  • Willingness to work flexible hours when needed to meet recruitment targets and promptly respond to inquiries.
  • Pro-active, self-motivated, and able to work both independently and collaboratively.
  • Strong prioritization skills and ability to implement marketing plans effectively.
  • Capable of working well under pressure, meeting deadlines, and working as a team player.
  • Experience in marketing within an educational institution is a plus.
Want to learn more? Reach out to us today for additional information.

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