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Marketing, Associate/Senior Associate

2 months ago


Malaysia Teach For Malaysia Full time
Job Title: Brand Communications Specialist

Teach For Malaysia is seeking a highly skilled Brand Communications Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective communication strategies to build and sustain our brand across various platforms.

Objective of the Role

The objective of this role is to position Teach For Malaysia as a thought leader in education and a key partner in the education ecosystem.

Key Responsibilities
  • Content Development:
    • Create engaging and high-quality written content for various channels, including social media, press releases, impact reports, and website copy.
    • Act as the communication liaison for marketing, coordinating and aligning content requests from other teams.
    • Ensure consistent brand voice across all internal and external communication platforms and guide team members to uphold brand guidelines.
  • Storytelling and Narrative Building:
    • Work closely with the Creative and Digital Specialist to develop and convey compelling narratives highlighting the organisation's impact.
    • Collect and share impactful stories from students, Fellows, Alumni, and partners to connect with the audience emotionally.
  • Social Media Management:
    • Support the management of the organisation's social media accounts.
    • Support the Digital Specialist in the planning and curation of compelling content for various platforms.
    • Support the tracking and analysis of content performance to inform future strategies.
  • Content Editing, Translation, and Proofreading:
    • Ensure all content is grammatically correct, consistent in style and brand voice, and aligned with brand narrative and guidelines.
    • Edit and proofread materials produced by other team members for accuracy and clarity.
    • Translate content to reach a wider audience while ensuring accuracy and cultural sensitivity.
  • Media Relations:
    • Assist the Marketing Manager in building and maintaining relationships with media outlets.
    • Draft and distribute press releases, statements, and other media-related materials to increase the organisation's visibility.
  • Digital Campaign Support:
    • Support the implementation of digital campaigns, ensuring alignment with campaign objectives.
    • Create written content and support visual designs for various digital channels to enhance campaign effectiveness.
  • Collaboration and Stakeholder Engagement:
    • Cultivate relationships with internal stakeholders such as TFM staff, Fellows, and Alumni and external stakeholders from media, public, and private sectors to better understand needs and act as TFM's brand ambassador.
    • Collaborate with external partners and manage creative vendors to achieve high-quality deliverables.
Key Measures of Success
  • Build the breadth and depth of the Teach For Malaysia brand across different platforms to reach key audiences.
  • Convert awareness into understanding and engagement through content marketing strategies and campaigns, to produce concrete measurable outcomes.
  • Actively build & sustain relationships with key media partners, brand ambassadors, other TFM champions, and creative vendors.
  • Be the brand custodian by working closely with other teams to define and ensure the consistency of the brand identity.
Required Competencies
  • Aligned to TFM Core Values: Sense of Possibility, Excellence, Collaboration & Integrity.
  • Passion for TFM's mission, the education field, and developing people's potential.
  • Proactive self-starter with the ability to manage multiple streams of work and independently prioritize tasks.
  • Exceptional writing skills in English with a meticulous eye for detail. Writing skills in Malay or other local languages is a plus.
  • Curiosity and ability to translate his/her passion for social impact into compelling written content.
  • Ability to adapt writing style to various platforms and audiences, considering cultural nuances.
  • Strong desire to learn new things and grow professionally.
Role-Specific Competencies
  • Experience in communications (e.g. advertising, public relations & digital media) is preferred.
  • Familiarity with content management systems and digital publishing tools is a plus.
  • Design and editing skills are a plus.
Years of Experience & Qualification
  • 2 years of proven experience in professional writing and content creation, preferably in impactful storytelling.
  • Bachelor's Degree in a field related to communications, marketing, or journalism. A non-related degree can be considered if there is relevant experience and/or a portfolio of relevant skills.
Leadership Experience & Team Adaptability
  • Ability to be adaptable in a fast-paced and dynamic environment.
  • Strong interpersonal skills and ability to work collaboratively with all levels of employees and stakeholders.
  • Able to think strategically, critically, innovatively, and in a resourceful manner.
  • Able to build and maintain good relationships with internal and external stakeholders.