Assistant Digital Marketing Manager

7 days ago


Malaysia Informa Connect Limited Full time

Informa Markets is a division of Informa plc, a leading global exhibitions organiser. With a growing portfolio of 30 trade events in Southeast Asia, we create business growth opportunities for ASEAN and the rest of the world in a wide range of industries.

Digital Marketing Manager

We are seeking a highly skilled Digital Marketing Manager to lead and execute digital marketing campaigns for specific events/products within our portfolio.

As a Digital Marketing Manager, you will play a key role in developing and implementing digital and performance marketing strategies to promote our trade shows. You will work closely with sales, project, and marketing teams to create effective marketing campaigns that engage audiences and drive results.

  • Develop and execute digital marketing strategies to promote trade shows, including social media, email marketing, and paid advertising.
  • Partner with cross-functional teams to plan and execute multi-channel marketing campaigns that drive engagement and conversion.
  • Analyze campaign metrics and adjust strategies to optimise results and improve return on investment.
  • Develop content strategies to engage with established and new audience segments, and support the growth of both existing and new brands in our event portfolio.
  • Manage budgets and optimise spend to ensure effective use of marketing resources.
  • Stay up-to-date with industry trends and best practices in digital marketing to ensure our campaigns are innovative and effective.
Qualifications
  • Bachelor's Degree in Business, Communications, or Marketing discipline.
  • Minimum 4 years of experience in leading/executing marketing campaigns, including organic and paid campaigns for projects/events/products.
  • Experience in performance marketing is an advantage.
  • Strong knowledge of web channel, social media, web analytics, email marketing systems, and database management systems.
  • Excellent verbal and written communication skills.
  • Creative mindset towards designing and content creation.
  • Ability to work in a fast-paced environment and prioritise multiple tasks.
About Us

Informa is a global leader in exhibitions and events, with a portfolio of over 30 trade events in Southeast Asia. We are committed to creating business growth opportunities for ASEAN and the rest of the world in a wide range of industries.

We believe in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer.



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