Area Sales Manager
3 weeks ago
Role Description
- Contribute to the long-term growth of Abbott Nutrition products in territory/ area by servicing a defined customer base through a reliable distributor network.
- Manage a team of Sales Reps to generate new business and grow existing business throughout the region.
- Analyze market and category opportunities within territory using real-time omnichannel business intelligence to identify opportunities for market share growth at the customer/account level.
- Accelerate the development of digital knowledge and application in sales team through coaching and role-modeling.
- Act as a business advisor to distributors through joint business planning to help them maximize ROI while supporting Abbott's priorities and strategy.
- Integrate digital tools with traditional touchpoints to build relationships with a diverse customer audience (including social media, etc.)
- Act in alignment with compliance and regulatory expectations.
Business Outcomes
- Increased distribution and sales of Abbott products, and increased market share in brand or product.
- High performing, adaptive/agile team and talent pipeline of trade sales reps.
- Continuous improvement of distribution and representation of Abbott brands across channels throughout the region.
- Manage key account local retailers throughout the region.
Key Business Challenges
- Driving growth and market share across the territory in an increasingly complex market
- Managing change and navigating ambiguity while motivating, engaging, and gaining commitment from team members
- Continuously improving digital knowledge and application to drive omnichannel engagement and maximize customer and distributor insights
- Defining and delivering value across a broadening value chain that emphasizes 'non-product' value
- Identifying and retaining talent based in an evolving healthcare landscape to maintain an agile, high performing team
Key Success Factors
- Strong customer insight skills, including integrating digital tools with traditional touchpoints across channels and platforms, and interpreting and translating online and offline customer behaviors into strategic activities
- Accurately analyzing the key strengths and development needs of team members, both individually and as a total team, to identify critical development actions
- Ability to experiment and navigate the discomfort of change for self and while leading others
- Comfort with complexity, critical thinking and problem-solving (mental agility)
- Ability to make new connections between data and insights, and to make these ideas understandable and actionable to others
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