Senior Brand Manager

1 month ago


Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

About a leading brand custodian in the Personal Care sector, responsible for a significant portion of the company's business turnover.

• Drive marketing strategies to achieve sales and market share objectives.

• Manage the brand's A&P budget for above-the-line communication.

• Collaborate with the sales team to execute go-to-market strategies.

• Analyze market trends and consumer research to refine marketing plans.

• Provide regular brand and business performance reviews to management.

• Work closely with internal teams and agencies to deliver brand initiatives.

• 2-3 years of experience as a Brand Manager in FMCG.

• Strong understanding of the Malaysian retail environment.

• Experience in digital marketing and social media.

• Analytical mindset and excellent communication skills.

• Proficiency in MS Office and familiarity with research tools like Nielsen/Kantar.

• Bachelor Degree.


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