Strategic Brand Development Manager

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Career Wise Full time

Job Summary:

Career Wise is seeking a highly skilled Strategic Brand Development Manager to drive sales growth and brand equity. This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to develop and implement effective brand strategies.

About the Role:

We are looking for an experienced professional with a minimum of 3 years of product and/or brand marketing experience in Baby Diapers/NARTD Beverage in Malaysia. The ideal candidate will have a solid track record of producing outstanding results and be proficient in Excel and PowerPoint.

Responsibilities:

  • Brand Planning and Management: Develop and operationalize annual brand plans, leading excellent cross-functional execution.
  • Marketing Strategy: Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand Vision for multi-channel use.
  • Consumer Insights: Identify consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales.
  • Agency Management: Manage Agencies such as Creative, Media, and Activation (amongst others) as well as key internal stakeholders.
  • Innovation Projects: Progress innovation projects cross-functionally in line with the overall Category ambition.

Requirements:

  • Education: Minimum Bachelor Degree ideally in Business, major in Marketing.
  • Language: Fluent in English.
  • Experience: Minimum 3 years Product and/or Brand Marketing experience in Baby Diapers/NARTD Beverage in Malaysia.
  • Skillset: In-depth knowledge about relevant Brand subject areas and commercial experience in at least two Brands with focus on concept development, communication & promotions planning, in-market execution.
  • Teamwork: Cross-functional experience in trade marketing and sales will be favourable.
  • Results-oriented: Solid track record of producing outstanding results.

What We Offer:

  • Competitive Salary: RM120,000 - RM180,000 per annum
  • Benefits: Health insurance, retirement plan, and career growth opportunities.


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