Assistant Manager
2 weeks ago
Job Description - Assistant Manager / Manager (2100025B)
Job Number:Position: Manager / Assistant Manager - Brand Management & Digital Marketing
Discover the GREAT in your career.
As a LIFE company, our customers are at the heart of all that we do. Being one of Asia's leading insurers for over a century, we have built a long-lasting legacy of trust with our customers over many generations. At the foundation of this trust is Integrity, Initiative, and Involvement – from the way we treat every customer relationship with honesty and transparency, to our proactive approach of delivering the best possible solutions in both life and general insurance.
If you are looking to grow in an exciting career filled with opportunities and potential, we are seeking a professional to join our team as Manager / Assistant Manager - Brand Management & Digital Marketing.
The Role:
- Brand Management
- Manage the communications mix to drive, execute and implement the brand, product and event campaigns successfully.
- Ability to think strategically, creatively and innovatively.
- Possesses analytical and problem-solving skills.
- Serve as the brand custodian to ensure brand guidelines consistency across all marketing efforts for internal and external stakeholders.
- Excellent time and project management to organize multiple projects at the same time; attention to detail is a must.
- Manage and work closely with Media and Creative agencies to ensure timely execution/implementation of campaigns.
- Experience in managing market/consumer research.
- Excellent written and verbal communication skills.
- To perform budget planning and monthly tracking.
- Digital Management
- Possesses the skill to effectively promote the brand online.
- Serve as the digital brand custodian to ensure brand guidelines consistency and digital compliance across all internal and external stakeholders.
- Technical skills to manage corporate website and social media.
- Manage SEM and SEO campaigns.
- Responsible for all digital content creation.
- Manage social listening and social media crisis.
- Manage all corporate digital platforms to meet internal stakeholders' requests.
- Key liaison with Group Digital Marketing team on all issues pertaining to corporate digital platforms.
Entity: Great Eastern Life Malaysia
Employment Type: Permanent
About Great Eastern
Established in 1908, Great Eastern places customers at the heart of everything we do. Our legacy extends beyond our products and services to our culture, which is defined by our core values and how we work. As champions of Integrity, Initiative and Involvement, our core values act as a compass, guiding and inspiring us to embrace the behaviours associated with each value, upholding our promise to our customers - to continue doing our best for them in a sustainable manner.
We embrace inclusivity, giving all employees an equal opportunity to shine and play their role in exploring possibilities to deliver innovative insurance solutions.
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