Marketing Operations Manager

3 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia 2X Marketing Full time

The ideal candidate possesses strong business acumen, top-notch project management skills, and the ability to clearly communicate findings and rally a marketing team around achieving business goals.

At 2X, we pride ourselves on having a high performing team culture and unwavering spirit of delighting our clients. In line with the work culture and spirit, the ideal candidate is duly expected to have maximum FUN while maintaining a strict code of conduct, ethical business transaction, and civic-minded stakeholder relationships.

Responsibilities:

  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Manage and allocate team resources and skills to achieve targets in email, social media, and ad campaigns.

Requirements:

  • Bachelor's degree in Marketing, Engineering, or Business along with practical experience in marketing analytics.
  • 3-5 years of related experience in project management. Experience in the B2B segment highly preferred.
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
  • Proficiency in marketing automation systems (Salesforce, Pardot, Marketo, Hubspot) and integrating those systems with other technologies.
  • Exceptional communication skills. Must be able to clearly articulate, visualize and present analytical work targeted at both technical and non-technical audiences.
  • Technically capable, with strong research skills and a desire to improve processes.
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