Digital Marketing Executive

3 days ago

Shah Alam, Selangor, Malaysia DASHER Full time

This job is a Digital Marketing Executive specializing in Influencer Marketing for pet-related brands. You might like this job because you get to collaborate with influencers, engage pet-loving communities, and boost brand awareness creatively.

The Digital Marketing team is responsible for:

  • Planning and execution of all external marketing (outside of Shopee and Lazada)
  • Managing all social media related matters
  • Promoting brand awareness of Dasher and its associated brand
What's your role?1. Social Media Content & Management
  • Handle content planning, posting, and engagement on XiaoHongShu (XHS), TikTok, and Instagram.
  • Work with Live Hosts (TikTok) and Content Creators (Instagram) to boost brand awareness and engagement.
  • Brainstorm creative ideas for pet-related campaigns and product promotions.
2. KOL (Key Opinion Leader) & Influencer Marketing
  • Identify, approach, and manage pet-related influencers for collaborations and product endorsements.
  • Negotiate partnerships and ensure KOLs align with brand messaging.
  • Track performance of influencer campaigns and optimize for better engagement.
3. Community Engagement & Trend Spotting
  • Monitor social media trends and adapt content strategy accordingly.
  • Engage with pet-loving communities to grow brand presence.
  • Respond to comments, messages, and user interactions to build an active following.
Job RequirementsWhat's the skill required?
  • Fresh graduates are welcomed No experience? No problem—bring your creativity and passion
  • Good command (both spoken and written) in Bahasa Malaysia and English.
  • A social media enthusiast who loves TikTok, XHS, and Instagram.
  • Passionate about pets (Bonus points if you have your own pet).
Who's there to support you?

You'll work closely with the Live Host to ensure smooth sessions and foster mutual improvements in live sales performance through collaboration and feedback. Also, our Creative Designer Team will assist in producing engaging and interesting props, visuals, and graphics to elevate the quality of live sessions.

The eCommerce team will align live sessions with overall campaign objectives and provide additional insights. You will be involved in various internal training and sharing sessions about the latest market analysis and sales challenges. Hence, you're expected to play an active role in brainstorming sessions and decision-making meetings.

Must-have:
  • EPF, SOCSO, EIS Contribution
  • Annual Increment
  • Performance Bonus
  • Medical Leave
  • Compassionate Leave
General:
  • Medical Benefit
  • Optical Benefit
  • Insurance
  • Laptop provided
  • Company Trip
  • Anniversary Gift – Thank you for being with us
  • Birthday Gift – Must celebrate
  • Snacks and Refreshments provided
  • La Familia Benefit – you're encouraged to spend time with family, treat them to a meal and claim back from Dasher
  • Staff Discount – The deal can go real crazy~
  • Festive Gifts and Celebrations
  • Engaging bonding activities - sports, movie night and more – non-mandatory and feel free to suggest more
Challenging Industry – never worry about lacking opportunity to learn and grow

In the challenging industry of e-commerce, we're facing new problems every now and then. Challenges never stop but Dasher is committed to overcoming all of them and believes that where there is difficulty there is opportunity. Face challenges, take them on, conquer them, and GROW

Elite Teammates – a dream team

Dasher is always committed to maintaining a positive organizational culture and further improving it. You will be working with different people with different strengths and expertise, but you all share a thing in common, which is you are ELITE. The team focuses a lot on efficiency which will definitely drive you to discover and unleash your own potential. Take this opportunity to gain experience and knowledge from your teammates

Career Progression – clear path ahead

Dasher has high expectations of you to learn and grow fast. You're expected to play a leadership role in no more than two years. Learn to inspire and influence others here. Dasher has a very clear structure of career advancement, and at a point in time, it's your call whether to develop your skillset towards a management path or a professional/technical path.

We would rather describe ourselves as a football team instead of a "family". It is never our intention to make everyone stay together forever until their retirement. Instead, we emphasize the values created and the journey we went through together in achieving our mutual goals.

Dasher nurtures you with support, resources, and opportunities. You achieve personal growth via the precious experience and knowledge you gain while staying with us, and in such a process, you drive the success of Dasher, enabling the organization to grow to the next level.

At one point in time where you are ready to take on your new adventure outside of Dasher, we will treat it as a club transfer of a football player; there should be no hard feelings and we will sincerely wish you all the best. Dasher might be just one of the stops in your career journey, but we will make it your most remarkable and memorable one.

Skills

Content Management

Influencer Marketing

Social Media Marketing

Digital Marketing

Social Media Management

Copywriting

Branding

Company BenefitsInsurance

Insurance covering surgical and hospitalization, up to RM10,000 per year.

Medical Benefit

RM120 per receipt, capped at RM500 per year.

Optical Benefit

RM250 per year.

RM200 per year.

Spend time with your loved ones, treat them to a meal and claim back RM300 per year.

Laptop provided by Company

All laptops and equipment required will be provided.

Our Vision: To bring a futuristic shopping experience to all. Customer centricity is Dasher's core value since incorporation back in 2014 and this will never change to be the bedrock of our foundation. We never stop exploring and executing new reforms to bring forth our vision to reality.

#J-18808-Ljbffr

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