Assistant Brand Marketing Manager

4 weeks ago

Seri Kembangan, Selangor, Malaysia MR DIY TRADING SDN BHD Full time

JOB DESCRIPTION:

1. Marketing Strategy & Planning

  • Conduct thorough research on market trends, competitive landscape, and customer behavior to work out the marketing strategies
  • Plan and develop both strategic and tactical marketing campaigns across various channels which outline our strategic goals by detailing specific initiatives, timelines, and resource allocations
  • Work out the brand monthly report and present it to management, use data-driven insights to support decision-making and drive brand growth
  • Define KPIs to measure the effectiveness of marketing strategies, allowing for ongoing adjustments and improvements

2. Inter-departmental Coordination & Liaison

  • Act as the central point of contact between the marketing department and other departments, the go-to person for all marketing-related queries, facilitating information flow between departments, ensuring alignment in brand initiatives
  • Coordinate and collaborate with internal stakeholders to streamline communications and ensure effective execution of brand strategies
  • Organize regular cross-departmental meetings to discuss ongoing projects, gather input, and ensure everyone is aligned with marketing goals
  • Work closely with the China team to coordinate on marketing plans and campaign rollouts

3. Campaign Management

  • Develop detailed campaign plans and briefs outlining objectives, target audiences, messaging, creative direction, and budget considerations
  • Coordinate with stakeholders such as promotion, design, digital marketing, and event teams to ensure the smooth execution of the campaigns and that all elements are carried out as planned
  • Continuously track campaign performance to ensure they meet KPIs, and provide recommendations for continuous improvement and making adjustments as needed to optimize results

4. Budget Management

  • Work out and oversee the brands' annual marketing budget, ensuring that all initiatives are executed within budget while maximizing ROI
  • Periodically review budget allocations and adjust them as necessary based on performance metrics and changing business needs
  • Provide regular budget reports, highlighting expenditures, variances, and forecasted spending

REQUIREMENTS:

  • Degree in Marketing, Advertising, Mass Communication, or any related field.
  • Min 3 years of experience in branding, marketing, or any related fields.
  • Able to work in a fast-paced environment and work well under pressure.
  • Excellent communication (written and verbal) in English and interpersonal skills.
  • Strong project management skills with the ability to multitask and meet deadlines.
  • Creative thinking and problem-solving abilities.
  • Proficient in data analysis and reporting tools like MS Office, and Google Suites.
  • Familiarity with advertising platforms and trends.
  • Attention to detail and a commitment to quality.
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