Marketing Manager
4 weeks ago
Job Responsibilities:
Brand & Marketing Strategy:
- Develop and execute comprehensive marketing strategies to enhance our brand presence across digital, social, and traditional media.
- Ensure all marketing initiatives align with the company's brand identity, values, and business goals.
- Conduct market research and competitor analysis to identify trends and opportunities.
Campaign Management & Promotions:
- Plan and oversee marketing campaigns, seasonal promotions, and new product launches.
- Collaborate with internal teams to develop compelling content, advertisements, and promotional materials.
- Measure and report on the effectiveness of campaigns, using KPIs and data analytics to optimize performance.
Digital Marketing & Social Media:
- Manage and grow our presence on social media platforms (Instagram, Facebook, TikTok, Xiaohongshu, etc.).
- Oversee email marketing, paid ads, SEO, and website content to drive customer engagement and online reservations.
- Partner with influencers, food bloggers, and media to increase brand visibility.
Public Relations & Partnerships:
- Build relationships with media outlets, food critics, influencers, and industry partners to generate positive PR coverage.
- Plan and execute events, sponsorships, and community engagement programs.
- Work with delivery platforms to optimize online ordering promotions.
Customer Engagement & Loyalty Programs:
- Enhance the customer experience through loyalty programs, feedback management, and personalized marketing.
- Monitor and respond to customer reviews on platforms like Google, Yelp, and TripAdvisor.
Collaboration & Leadership:
- Work closely with operations, culinary, and management teams to align marketing with restaurant goals.
- Manage external agencies, freelancers, and graphic designers for marketing assets.
- Lead and mentor a small marketing team if applicable.
Qualifications & Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3-5 years of marketing experience, preferably in F&B, hospitality, or retail.
- Strong knowledge of digital marketing, social media, and branding.
- Experience in content creation, influencer collaborations, and PR strategies.
- Ability to analyze marketing performance and adjust strategies based on data insights.
- Excellent communication, project management, and leadership skills. Fluent in English and Chinese.
- Passion for food, hospitality, and Asian cuisine is a plus
Location: Seri Kembangan
Remuneration: MYR 8,000 - MYR 10,000
Consultant in Charge:
Angel Chok | angel.chok@hunters-in.com | +6014 612 6048
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