E-commerce & Channel Marketing Specialist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia ASUS Full time

Key Responsibilities:

Marketplace Management

  • Oversee and manage all activities related to our online marketplace accounts.
  • Develop the best shopper's journey and UI/UX within the ecommerce landscape.
  • Plan and implement strategies to maximize sales and visibility on these platforms.
  • Monitor and analyze marketplace performance metrics including ROI and KPI indexes and adjust strategies accordingly.

Digital/Media Buy Strategy

  • Develop and execute comprehensive long-term and tactical digital media strategy for marketplace, focus and/or hero products and measure the effectiveness of the media investment, including but not limited to Google Ads and Facebook Boost/CPAS.
  • Collaborate with the marketing team to create targeted advertising campaigns.
  • Analyze the effectiveness of digital marketing efforts and optimize based on data-driven insights.

Channel Marketing Strategy

  • Evaluate strategic channel marketing plans, analyze product developments, gather marketing intelligence on competitors' products and monitor market trends to aid in proposing more effective marketing strategies.
  • Manage and optimize promotional activities to drive traffic and sales.
  • Create compelling marketing collateral to support channel partners, ensuring consistency with brand messaging. Material includes but is not limited to: A+ content, product content for website/marketplace, point-of-sales materials, presentations, and other promotional goods.
  • Update and maintain ASUS-owned website banners, product information, store locator list, online store layout, and content.
  • Execute activities based on quarterly/half-yearly marketing planning and budget control.
  • Communicate effectively with management and peers within the company as well as externally.
  • Assist in executing various marketing events and campaigns, product launches, trade shows, dealer gatherings, conferences, and seminars, aimed at engaging partners and end customers.
  • Assist management in any other tasks as assigned from time to time.

Requirements:

  • Candidate must possess at least a Bachelor's Degree in Business Studies/Administration/Management, Marketing, Advertising/Media, Mass Communications, or equivalent.
  • Proven experience in managing online marketplaces such as Lazada, Shopee, TikTok, or similar platforms.
  • Passionate about e-commerce and online marketplace management.
  • Strong analytical skills and the ability to interpret data to drive business decisions.
  • At least two (2) years of working experience in the related field is required for this position.
  • Self-starter, self-motivated, able to work independently, and can manage multiple projects under minimal supervision.
  • Basic knowledge in MS Office (MS Word, MS Excel, MS PowerPoint).
  • Interest in IT, gadgets, hardware, components, and/or desktop solutions is an advantage.
  • Good command of English and Bahasa Malaysia, both spoken and written.
  • Display a positive and agile attitude, friendly personality, ability to interact with various groups/levels of people, willingness to learn for self-improvement, and possess keen attention to detail.
  • Possess own transport.
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