Brand Manager

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About the role

The Brand Manager holds full responsibility for a single brand under RPG's portfolio of multi-million dollar D2C brands. This role requires an ability to be resourceful, think out of the box from traditional ways of marketing, and a passion for problem solving. Brand strategy, product research, competitive analysis, campaign management, community building, customer acquisition and P&L ownership all sit under the Brand Manager's broad umbrella of responsibilities. The ideal candidate for this role should have strong strategic thinking skills, creative marketing skills, excellent stakeholder and project management skills. This will be a unique opportunity for you as a brand manager to own every aspect of the brand development from product R&D to customer experience. If you have the entrepreneurial spirits in you, and bring prior brand management experience, we'd love to speak with you

Job Responsibilities

• Lead overall strategy for the brand, customer, product, & marketing, with the support of multi-functional teams (ecommerce, product development, creatives, CRM, customer service) to deliver initiatives.
• Develop integrated marketing plans from product launches, promotions and media & influencer engagement to grow and build brand leadership.
• Own the brand's profit & loss (P&L) and drive profitability of the brand.
• Directly manage a team of energetic senior & brand executives. Coach & guide team members to drive brand key verticals towards success.
• Make strategic decisions around big bets & key priorities of highest impact to the brand & customers.
• Drive community growth, build the brand around our customers and what they love.
• Strengthen consumer insights to drive overall brand strategy & develop better marketing campaigns for our target customers.
• Identify and drive branding & marketing strategy, in local & global markets through Shopify & marketplaces. Build understanding towards new market landscapes. Build productive working relationships with customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage brand's day to day operations, and external partners and agencies.
• Proactively manage changes in project/campaign scope, identify potential crises, and devise contingency plans.
• Manage the relationship with external agencies and vendors to provide branding & marketing services.
• Manage the branding and marketing budget and ensure operations are cost effective.
• Other ad-hoc matters.

What You Need To Have

• Minimum 4-5 years of experience in managing brands, and in branding and/or marketing of brands.
• Skilled in MS Project (or comparable software) and in-depth knowledge of new product development lifecycle.
• Abstractly creative; can leverage this skill to provide input on challenges in the process.
• Ability to influence others by maintaining open channels of communication, fostering teamwork, and building relationships with cross-functional teams.
• Ability to understand complex issues from various sources, while finding simple solutions.
• Effective planning and organizational skills with a demonstrated ability to multi-task, prioritize, negotiate, and problem solve.
• Ability to execute under accelerated timeframes and quickly adapt to changes in priorities.
• Comfortable in working in a complex, ambiguous, ever-changing environment.
• Strong attention to detail and follow-through skills, with the ability to convey ideas clearly.

Mid-Senior level

Full-time

Marketing and Sales

Technology, Information and Internet