Associate Brand Manager

4 days ago

Petaling Jaya, Selangor, Malaysia IQVIA Argentina Full time

The Associate Brand Manager will support the Senior Marketing Manager in the development and execution of brand strategies. This role involves development and execution of brand strategies, engaging with stakeholders and HCPs, overseeing marketing campaigns, and conducting brand and market analytics. The Associate Brand Manager will ensure the brand performance aligns with business goals and market dynamics. This is a strategic and customer-facing role, requiring close collaboration across departments to enhance the brand presence in the market.

Responsibilities

  1. Brand Strategy and Execution

    • Assist the Senior Marketing Manager in developing and executing comprehensive brand strategies and tactical plans.

    • Take responsibility for managing the day-to-day activities related to brand performance, ensuring alignment with business goals.

    • Collaborate with cross-functional teams (sales, medical, regulatory and market access) to ensure consistent brand messaging across all platforms.

    • Monitor and evaluate brand performance using KPIs and provide recommendations for brand optimization.
  2. Customer and Healthcare Provider Engagement

    • Engage with external stakeholders including HCPs and hospital administrators to promote the brand and gather market insights.

    • Build and maintain relationships with HCPs to ensure alignment of marketing strategies with market needs.

    • Leverage feedback from HCPs to improve brand positioning and marketing strategies.
  3. Marketing Campaign Development and Execution

    • Assist in the planning and execution of integrated marketing campaigns that align with the brand's strategy and objectives.

    • Develop and implement marketing tactics across multiple channels, including digital, print, and events, to drive brand awareness and product adoption.

    • Coordinate with external agencies and vendors to ensure that campaigns are executed effectively and within budget.

    • Monitor and track campaign performance, using analytics to measure success and optimize future marketing activities.
  4. Omnichannel Marketing

    • Collaborate with the sales team to ensure integration of Veeva CRM data into marketing strategies, improving engagement and customer segmentation.

    • Develop omnichannel marketing strategies to reach HCPs through a variety of channels including email, webinar, face-to-face and digital content.

    • Analyze and report on the performance of omnichannel campaigns using Veeva CRM analytics to optimize and enhance customer engagement.
  5. Brand and Market Analytics

    • Conduct brand and market analysis to identify trends, opportunities, and areas for growth.

    • Analyze data from customer feedback, sales reports, and market research to assess the brand's performance and competitive positioning.

    • Prepare detailed reports on brand performance, market trends, and competitor activities to support decision-making of the brand.

    • Provide actionable insights from market analysis to help guide future brand strategies and campaigns.
  6. Product Launches and Lifecycle Management

    • Assist in the planning and execution of product launches, ensuring alignment with overall brand strategy.

    • Work with internal teams to ensure that all aspects of product positioning, messaging, and marketing communications are consistent and compliant with regulatory guidelines.

    • Support the Senior Marketing Manager in managing the brand throughout its lifecycle.
  7. Event and Conference Management

    • Support the planning and execution of events, including conferences, workshops, and product presentations.

    • Work with marketing admin to manage the logistics of events, including venue booking, speaker coordination, and promotional material distribution.
  8. Cross-Functional Collaboration

    • Collaborate with internal teams, including sales, medical, regulatory and market access to ensure seamless execution of brand strategies.

    • Coordinate with sales teams to ensure that brand campaigns are aligned with sales objectives and product positioning.

    • Work closely with the regulatory team to ensure all marketing materials and promotional activities comply with industry regulations.
  9. Budget Management

    • Assist the Senior Marketing Manager in managing the marketing budget for the brand, ensuring that resources are allocated effectively.

    • Track and report on expenses related to marketing campaigns, events, and promotional activities, ensuring adherence to budget guidelines.

Qualifications


  1. • Bachelor's degree in marketing, Medical Biosciences, Biotechnology, Pharmacy or related field.

Experience:


  1. • 3-5 years of experience in sales, marketing, brand management, or related roles in the pharmaceutical industry.

  2. • Experience working with healthcare professionals and managing customer relationships.

  3. • Strong understanding of the pharmaceutical industry, including regulatory requirements and market dynamics.

Skills


  1. • Strong analytical skills with the ability to interpret data and make informed marketing decisions.

  2. • Proficiency in digital marketing tools, CRM systems, and Microsoft Office (Excel, PowerPoint, Word).

  3. • Excellent communication and interpersonal skills, with the ability to engage effectively with healthcare professionals and cross-functional teams.

  4. • Strong project management skills, with the ability to manage multiple projects and meet deadlines.

Competencies


  1. • Strategic thinking and problem-solving abilities, with a focus on driving brand growth.

  2. • High level of attention to detail and accuracy, especially in the execution of marketing campaigns.

  3. • Ability to work independently and as part of a team in a dynamic environment.

  4. • Adaptability and a proactive approach to managing brand-related challenges and opportunities.

  5. • Strong sense of ownership and accountability for brand performance and results.
#J-18808-Ljbffr

  • Brand Manager

    1 week ago

    Petaling Jaya, Selangor, Malaysia Galderma Pharma S.A Full time

    Associate Brand Manager, OTC channelAssociate Brand Manager, OTC channelApply locations Petaling Jaya posted on Posted Yesterday job requisition id JR012934Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span...

  • Brand Manager

    2 days ago

    Petaling Jaya, Selangor, Malaysia RPG Commerce Full time

    Get AI-powered advice on this job and more exclusive features.About the roleThe Brand Manager holds full responsibility for a single brand under RPG's portfolio of multi-million dollar D2C brands. This role requires an ability to be resourceful, think out of the box from traditional ways of marketing, and a passion for problem solving. Brand strategy,...

  • Associate Brand Manager, OTC channel

    6 days ago

    Petaling Jaya, Selangor, Malaysia Galderma Full time

    Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our...

  • Brand Manager

    3 days ago

    Petaling Jaya, Selangor, Malaysia BTI Executive Search Full time

    Our client, a leading consumer healthcare company, is expanding its team in Malaysia and is seeking a Brand Manager to join their consumer healthcare division.Position Overview:We are looking for an experienced Brand Manager to join our consumer healthcare division. In this role, you will be responsible for driving brand strategy and growth, developing...

  • Brand Manager

    1 week ago

    Petaling Jaya, Selangor, Malaysia Nestlé SA Full time

    Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the...

  • Brand Manager

    4 days ago

    Petaling Jaya, Selangor, Malaysia Nestlé SA Full time

    Location: Selangor, MYFull-timeBachelor's Degree5+ years of experiencePosition SummaryJoining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career...

  • Brand Manager

    1 day ago

    Petaling Jaya, Selangor, Malaysia Galderma Full time

    Growing your career with Galderma means joining a dynamic team that values professionalism, teamwork, and a supportive work environment.We are committed to empowering each employee and promoting their personal growth while ensuring business needs are met now and into the future. Our diverse team delivers better outcomes and supports each other in thriving...

  • Corporate Brand

    4 days ago

    Petaling Jaya, Selangor, Malaysia CelcomDigi Full time

    Corporate Brand & Insights (Youth) SpecialistWe are seeking a dynamic and detail-oriented Corporate Brand & Insights Specialist to join our team. This role focuses on understanding the attitudes, behaviors, and preferences of youth to drive innovative strategies and programs. In this role, you will play a key role in collecting, analyzing, and interpreting...

  • Senior Brand Manager

    2 days ago

    Petaling Jaya, Selangor, Malaysia Sashimi Asia Full time

    About the PositionWe are looking for a seasoned Senior Brand Manager to join our team at Sashimi Asia. As a key member of our marketing team, you will be responsible for developing and executing comprehensive brand management strategies that drive business growth and customer engagement.The ideal candidate will have a strong background in marketing,...

  • Brand Manager

    1 week ago

    Petaling Jaya, Selangor, Malaysia Wing Tai Fashion Sdn Bhd Full time

    Direct message the job poster from Wing Tai Fashion Sdn BhdSenior Human Resource Executive at Wing Tai FashionResponsibilitiesManage product assortment, pricing, margin markdown, distribution channel and promotion plansHandle OTB, order/stock planning, and inventory managementPrepare and analyze sales data to identify trends and opportunities for...

  • Senior Brand Manager

    1 day ago

    Petaling Jaya, Selangor, Malaysia Nestlé SA Full time

    About the RoleNestlé SA is looking for a talented Consumer Marketing Manager to join our team. As a key contributor to our marketing department, you will be responsible for developing and implementing local digital/eBusiness/CRM strategy in alignment with key stakeholders. You will also be accountable for creating engaging brand experiences by bringing the...

  • Brand Communication Manager

    3 days ago

    Petaling Jaya, Selangor, Malaysia Nestlé SA Full time

    Nestlé SA is a global food and beverage leader that prioritizes human environments and empowering employees to grow professionally and personally.We are seeking a Service Pillar Manager to lead MAGGI Service Pillar activities in accordance with brand communication strategy. The successful candidate will ensure consistent communication of MAGGI Big Idea...

  • Brand Leadership Manager

    6 days ago

    Petaling Jaya, Selangor, Malaysia Allergan Full time

    Job SummaryThe Senior Brand Manager will lead the comprehension of patient experience insights across the Brand and In-Field Team and develop the Patient Journey to focus the Brand Team on delivering patient-centric strategies including CLM engagement and customization within AbbVie's business code of conduct, policies, and all applicable laws and...

  • Associate Consultant

    2 days ago

    Petaling Jaya, Selangor, Malaysia Roar Point Sdn Bhd Full time

    This job is for an Associate Consultant in Marketing & Branding. You might like this job because you'll support consultants, work on varied projects, and gain hands-on experience in marketing strategy and development.We are seeking dynamic and motivated Associate Consultants to join our team. As an Associate Consultant, you will play a key role in supporting...

  • Beauty Brand Representative

    2 days ago

    Petaling Jaya, Selangor, Malaysia Mandom (Malaysia) Sdn Bhd Full time

    About UsMandom (Malaysia) Sdn Bhd is a well-established marketing and distribution company with a strong focus on talent development.Job Responsibilities:Develop and execute marketing campaigns, focusing on digital marketing and social media.Manage multiple social media accounts, creating engaging content and maintaining brand consistency.Nurture...

  • Brand Management Executive

    2 days ago

    Petaling Jaya, Selangor, Malaysia Celcom & Digi Full time

    ResponsibilitiesThe Brand Management Executive will be responsible for driving the growth of our prepaid business through effective marketing strategies. Key responsibilities include:Developing and executing integrated marketing plans in collaboration with stakeholdersDriving business growth through strategic planning and brand managementCollaborating with...

  • Senior Brand Manager

    6 days ago

    Petaling Jaya, Selangor, Malaysia Nestlé SA Full time

    Position SummaryJoining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided...

  • Dermatology Brand Manager

    1 day ago

    Petaling Jaya, Selangor, Malaysia Galderma Full time

    Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries.We look for people who focus on getting results, embrace learning, and bring a positive energy.Job Description:Develop and implement comprehensive brand strategies and marketing plans aimed at achieving business growth objectives, particularly for OTC...

  • Commercial Brand Manager

    4 days ago

    Petaling Jaya, Selangor, Malaysia GlaxoSmithKline Full time

    We are on the hunt for a Commercial Brand Manager who can take our products to the next level. As a key member of our team, you will be responsible for developing and implementing brand strategies that drive commercial growth and customer engagement.About the CompanyAt GlaxoSmithKline, we unite science, technology, and talent to get ahead of disease...

  • Employer Branding Manager

    2 days ago

    Petaling Jaya, Selangor, Malaysia Givaudan Full time

    Employer Branding and Recruitment Marketing SpecialistWe are seeking a highly skilled professional to join our Givaudan Malaysia team in Petaling Jaya. As an Employer Branding and Recruitment Marketing Specialist, you will be part of the Global Talent Acquisition CoE (Center of Excellence) team and report to our Employer Branding Manager.In this role, you...