Associate Brand Manager, OTC channel

Associate Brand Manager, OTC channel

Apply locations Petaling Jaya posted on Posted Yesterday job requisition id JR012934

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Responsibilities:

Brand Strategy & Execution:

1. Develop and implement comprehensive brand strategies and marketing plans aimed at achieving business growth objectives, particularly for OTC products within the Pharmacy and Healthcare Professional (HCP) channels.
2. Lead the coordination and execution of product launches, promotional campaigns, and brand activations designed to enhance consumer awareness and drive engagement.
3. Support the planning and execution of events, roadshows, and congress activations, ensuring the brand's visibility and recognition among healthcare professionals and consumers.
4. Regularly prepare and update brand performance reports, providing actionable insights and recommendations to optimize marketing effectiveness and drive continuous improvement.

Digital Marketing:

1. Collaborate with designers and social media agencies to ensure seamless execution of social media content, posts, and online activities in line with brand objectives.
2. Assist the Brand Manager in executing Key Opinion Leader (KOL) and influencer marketing campaigns, ensuring timely implementation and delivery of agreed-upon strategies.

Retail & Pharmacy Activation:

1. Work closely with design and production teams to create impactful promotional materials, including brochures, POSM (Point of Sale Materials), and in-store displays that align with brand standards.
2. Contribute to market research efforts, tracking trends, competitor activities, and shifts in consumer behavior to identify opportunities for brand growth and enhancement.
3. Collect and analyze feedback from marketing initiatives and customer interactions to continuously refine strategies and improve future campaigns.

Requirements:

1. Bachelor's degree in Science, or a related field.
2. Experience in managing OTC products is required.
3. Min. 2 years of experience in brand marketing, social media management, or related roles.
4. Experience working with doctors, dermatologists, and pharmacists to drive prescription-based recommendations will be an added advantage.
5. Strong desire to learn and grow in brand marketing.
6. Excellent communication and teamwork abilities.
7. Analytical mindset with attention to detail and problem-solving skills.

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we are in shapes our lives, we are advancing dermatology for every skin story.