Influencer Marketing Specialist

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia SKINTIFIC Malaysia Full time

Skintific is a cutting-edge skincare brand dedicated to providing innovative and scientifically backed solutions for healthier skin. With a focus on repairing the skin barrier, Skintific formulates high-quality skincare products using their patented Trilogy Triangle Effect (TTE) technology, blending active ingredients with barrier-repairing components for effective results.

Job Description

  • Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels.
  • Analyse and identify the best content promotion trends to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic.
  • Handle the end-to-end process of the influencer marketing strategy, starting from approaching suitable KOL/Influencer, creating & presenting the brief, and reviewing their performance.
  • Ensure that the brand remains recognizable, up to date, and exciting to customers.
  • Maintain consistency in branding across advertising and campaigns.
  • Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development teams.
  • Supervise advertising, product design, and other forms of marketing to maintain consistency in branding.
  • Manage KOL/Influencer seeding for campaigns to create brand awareness and publicity.

In order to succeed in your application, you MUST meet the requirements below:

  • Proven minimum of 2 years of working experience in Brand Marketing, KOL/Influencer Specialist, Digital Marketing.
  • Fluent in English & Malay, both oral and written.
  • Bachelor's degree in Brand Communication or a related major.
  • Experience handling beauty brand promotion or having broad knowledge of beauty or skincare products is preferred.
  • An ability to think strategically to produce innovative and original ideas.
  • Strong analytical skills partnered with a creative mind.
  • Data-driven thinking and an affinity for numbers.
  • Up-to-date with the latest trends and marketing best practices.
Seniority Level

Entry level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Retail Health and Personal Care Products

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