Influencer Marketing Specialist
4 days ago
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Empowering Talent in Influencer Marketing | Talent Acquisition Specialist at Glad2Glow | Connecting Top Talent with Game-Changing OpportunitiesJob Purpose:
The Influencer Marketing Specialist will play a key role in developing and executing marketing campaigns, managing brand visibility, and driving customer engagement. You'll collaborate closely with cross-functional teams to bring our beauty products and services to life in ways that captivate our audience and align with our brand values.
Job Description:
- Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels.
- Analyse and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic.
- Handle the end-to-end process of the influencer marketing strategy, starting from approaching suitable KOL/Influencer, creating & presenting the brief, and reviewing their performance.
- Ensure that the brand remains recognizable, up to date, and exciting to customers.
- Ensure that branding is consistent across advertising and campaigns.
- Forecast marketing campaign growth and ROI for marketing campaigns, working closely with the product development and business development teams.
- Supervise advertising, product design, and other forms of marketing to maintain consistency in branding.
- Plan and execute beauty-related events, product launches, and influencer collaborations.
- Manage KOL/Influencer seeding for campaigns to create brand awareness and publicity.
- Perform any additional ad-hoc tasks as assigned by the supervisor.
Mid-Senior level
Employment typeFull-time
Job functionMarketing
IndustriesRetail Health and Personal Care Products
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