Marketing Influencer Coordinator
5 days ago
Prenetics Limited, a pioneering genomics-driven health sciences company, is revolutionizing prevention, early detection, and treatment through its cutting-edge technologies and user-friendly platforms. At the heart of our mission lies the empowerment of individuals to take control of their health and well-being.
We are seeking a skilled Marketing Influencer Coordinator to join our dynamic team in Kuala Lumpur. This exceptional opportunity allows for the development of outstanding skills in marketing, planning, and collaboration. If you possess a strong passion for influencing and have the right personality for this role, we encourage you to explore this opportunity with us.
The key responsibilities of this position include:
- Influencer Strategy Development: Collaborate with the marketing team to create and implement influencer marketing strategies that align with Prenetics' brand goals and values.
- Influencer Identification: Identify and establish relationships with relevant influencers across various social media platforms who can authentically represent our brand.
- Campaign Planning: Develop detailed influencer marketing campaign plans, including objectives, target audience, content ideas, and key performance indicators (KPIs).
- Content Collaboration: Work closely with influencers to create authentic content that aligns with Prenetics' brand messaging.
- Contract Negotiation: Negotiate contracts and compensation terms with influencers.
- Campaign Execution: Coordinate and oversee influencer marketing campaigns, including content delivery, posting schedules, and campaign tracking.
- Performance Analysis: Monitor and analyze influencer marketing campaign performance using metrics such as reach, engagement, conversion rates, and ROI.
This role requires:
- A Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
- Proven experience in influencer marketing, with a portfolio of successful campaigns.
- Strong understanding of social media platforms and trends.
- Exceptional communication and negotiation skills.
- Data-driven mindset with the ability to analyze campaign performance and adjust strategies accordingly.
- Familiarity with influencer marketing tools and platforms.
- Creative thinking and a keen eye for identifying potential influencers.
- Strong project management skills and attention to detail.
Prenetics Limited offers a range of benefits, including medical insurance, annual leave, learning and development opportunities, inclusive workplace culture, and career growth.
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