Digital Influencer Marketing Specialist

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Tycheverse Management Services Full time

About the Job

We are seeking an experienced Marketing Specialist/Manager to join our team at Tycheverse Management Services. As a key member of our marketing team, you will be responsible for identifying, negotiating, and managing collaborations with Key Opinion Leaders (KOLs) to enhance brand visibility and market reach.

Main Responsibilities:

  • KOL Identification: Research and select relevant KOLs and influencers who align with the brand and campaign objectives.
  • Contract Negotiation: Handle negotiations and agreements with influencers, ensuring fair and strategic partnerships.
  • Campaign Management: Plan and execute influencer marketing campaigns across various platforms, ensuring timely delivery of assets and campaign materials.
  • Performance Tracking: Monitor KOL campaign performance using key metrics (engagement rates, conversions, ROI), and provide actionable insights for improvement.
  • Relationship Management: Build and maintain strong, long-term relationships with KOLs, ensuring mutual growth and collaboration.
  • Market Trends: Stay informed on industry trends, KOL marketing strategies, and emerging platforms to optimize campaign outcomes.
  • Budget Management: Oversee and manage budgets for influencer collaborations, ensuring cost-effectiveness and high ROI.
  • Brand Alignment: Ensure that all KOL partnerships reflect the brand's values, tone, and strategic goals.

Requirements:

  • Experience: Minimum 3 years of experience in influencer marketing or managing KOL relationships, preferably with internet/application/gaming industry experience.
  • Negotiation Skills: Strong skills in negotiating and structuring agreements with influencers.
  • Analytical Skills: Ability to track and analyze influencer performance metrics and campaign outcomes.
  • Communication: Excellent verbal and written communication skills for managing relationships with external partners.
  • Project Management: Strong organizational and time-management skills to manage multiple campaigns simultaneously.
  • Education: Bachelor's degree OR Diploma in Marketing, Communications, Public Relations, or a related field.


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