Brand Manager, Asia

7 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia WD-40 Company (UK) Full time

We are looking for an experienced Brand Manager who will provide operational marketing support in the development and maintenance of the 3-year and 5-year strategic plans for all brands, in collaboration with our Regional Managers and Distributors.

What You'll Be Doing

The role develops, proposes, implements and monitors 12-month brand/product plans and strategies to achieve sales, EBITDA, sales and brand equity growth for all brands across all trade channels to include MRO, Automotive, Industrial (hardware/Chemical), HTO and DIY.

Provides relevant and locally impactful support for all customers/distributors across all areas of the Marketing Mix including Advertising, Trade Marketing, Promotions, Sponsorship, PR, Sampling Events, and building 3rd Party relationships with omni channel activation, wherever possible.

The Brand Manager also investigates, develops, refines and completes all Brand Development and NPD from ideation to distribution and activation across diverse platforms. Co-responsible for analysis, identification, development and introduction of new product bundles, formulations and packaging in collaboration with other functions to maximize sales opportunities throughout Asia.

What You'll Bring To The Role

EDUCATION
Bachelor's degree in business, marketing or communication, desired.

Experience

  • 5 years of relevant work experience in consumer package goods marketing.
  • Contribution in the development of marketing plans, collateral development, budget management, and tactical execution (P&L proficiency, special pack project management, forecasting, etc.)
  • Experience implementing and analyzing data from a variety of quantitative and qualitative research methodologies.
  • Experience collaborating with internal and external resources to develop strategies that meet sales and EBITDA goals within budget and established timelines.
  • Development and execution of promotional concepts, providing strategic direction, creative briefings, and appropriate levels of critical feedback.
  • New product development successful development of marketing plans and collateral development.
  • Experience collaborating with internal and external resources.

When Applying

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.

  • We value doing the right thing.
  • We value creating positive lasting memories in all our relationships.
  • We value making it better than it is today.
  • We value succeeding as a Tribe while excelling as individuals.
  • We value owning it and passionately acting on it.
  • We value sustaining the WD-40 Company economy.

About Us

Our Company

WD-40 Company is the manufacturer of the world famous WD-40 Multi-Use Product. Our multi-national, American based parent company has produced a #1 product to the world for the past 60 years. Our products are at the industry forefront of technology, industry, manufacturing, and science.

Whilst WD-40 Multi-Use Product is our leading brand, our company portfolio also includes a host of lubricating and general maintenance products which are sold in over 188 countries. The company continues to experience unprecedented levels of sales growth within the region, resulting in the need to expand our Subang Jaya based Asian Regional Office (ARO).

We foster a strong culture of learning and accountability in a relaxed, small-team environment. We seek people who share our values and strive to leave positive and lasting memories in all their interactions. While the 60 year-old formulation of WD-40 remains a secret, it is no secret that our passion for our people, culture, and products is what distinguishes us.

An attractive all round package, with 5-day work-week and performance-related bonus awaits the suitable candidates.

Thank you for considering WD-40 Company in your career search

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