Regional Social Media Specialist

5 days ago


Subang Jaya, Selangor, Malaysia Epson Singapore Full time

Support in executing regional strategies and social media campaigns in the Southeast Asia region.

Key Accountabilities

  • Work with social media agency and regional business units on the development and execution of social media strategies and content creation for new product launches
  • Implement social media amplification and affiliate marketing as part of integrated marketing campaign
  • Collaborate with the internal teams (PR/Digital/Ecommerce/Marcom) for strategic planning across social platforms to enhance online presence, community engagement and drive sales conversion
  • Review and edit the contents for Meta, TikTok and LinkedIn platforms as well as executive profiles and Epson Singapore page on LinkedIn
  • Manage influencer marketing campaign and support media/influencer engagement events
  • Able to travel (monthly basis) to Singapore to oversee video content creation at regional office or events
  • Provide social media analysis in monthly reports
  • Support regional stakeholders on reporting requirements
  • Manage vendors to ensure expenses are kept within approved budget and deliverables adhere to communication guidelines and given timeline

Key Job Requirements

  • Degree in Marketing, Media and Communications, or related fields
  • A minimum 3 years' experience in social media and/or content marketing
  • Experience in social media content marketing, executing social advertising, managing social media communities and influencer campaigns
  • Good knowledge and understanding of measuring ROI across social media platforms to make data-driven decisions, though technical knowledge in generating analytics is not required
  • Strong in agency management
  • Deep understanding and strong working knowledge of social media platforms (LinkedIn, YouTube, Instagram, Facebook, TikTok, etc) and other digital channels
  • Excellent command of written and spoken English to edit copy
  • Must have a sense of cultural fluency to work effectively with teams across the region
  • Work effectively in a team and manage various stakeholders
  • Solid project managements experience in managing multiple projects to meet tight deadlines
Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Wholesale Appliances, Electrical, and Electronics and Computers and Electronics Manufacturing

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