Manager, Media Planning

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Mindshare Spain SA Full time

You will develop strong communication recommendations across channels and brands that deliver great results for your client. You will be the trusted advisor and partner for your clients, internal team, and media partners to deliver industry best practice 360-degree planning.

Reporting of the role

This role reports to the Business Director.

3 best things about the job:

  • Good exposure to a variety of client portfolios, which will be valuable for your career portfolio.
  • Great opportunities to demonstrate your originality and forward thinking on different aspects of communication planning.
  • The opportunity to be part of the driving force for the company's continuous improvement and growth as a media professional.

Measures of success –

In 3 months:

  • Get up to speed with the client's business and competitor landscape for the client's industry.
  • Be the person whom the client goes to for day-to-day activities.
  • Familiarize yourself with internal processes and way of working of all accounts.

In 6 months:

  • Work with the Business Director in crafting communication plans.
  • Be able to propose ideas and activities to answer brand challenges, manage client budget, and investment strategy across all media platforms.
  • Be knowledgeable of the agency's planning tools and framework.

In 12 months:

  • Drive the client business and lead projects independently along with the team.
  • Staff supervision, training, and development as well as serving as a positive role model with a strong work ethic, vigorously reviewing all work to ensure high-quality standards.

Responsibilities of the role:

  • Manage all aspects of campaigns and day-to-day needs of the accounts, handling from briefing through reporting. This includes understanding the client's brief to communication planning, leading meetings with clients, setting viable objectives and KPIs, recommending/developing measurement methodology against all briefs, monitoring campaign progress, and reporting.
  • Develop and build relationships with clients, being the trusted advisor on account requirements and work.
  • Work with media partners across different platforms for ideation, negotiation, and implementation as well as working with internal specialist resources and group resources.
  • Facilitate cross-team learning and knowledge sharing.
  • Mentor the team and work with them on KPIs and performance appraisals.
  • Drive innovative media solutions for a set portfolio.

What you will need:

  • Minimum 3 years' experience as a hybrid media planner.
  • Proven track record in the execution and development of media and digital strategies for clients.
  • Ability to work successfully with teams, handling multiple projects and stakeholders, and meeting tight deadlines under pressure.
  • Demonstrated critical thinking and problem-solving abilities.
  • Strong relationship-building skills, including maintaining positive client relationships.
  • Detail-oriented, strong negotiation skills, and excellent written and verbal communication and presentation skills.

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognized as the SMARTIES APAC 'Agency Network of the Year 2015' for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

As Malaysia moves towards its goal of becoming a developed nation, we can see this ambition come to life through the digital literacy of its consumers. This market will provide endless opportunities for marketing, media, and branding professionals to hone their skills as it transits rapidly from manually-managed traditional media to programmatic new media.

Looking ahead, Malaysia is one of the focus markets for securing the latest versions of our global programmatic technology, data management platforms, and cross-media analytics. Those looking for an exciting and challenging career in media have no better place to be than Malaysia.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.

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