Campaign Manager, Integrated Communications

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia The Mojo Republic Full time
Campaign Manager, Integrated Communications

Job Summary:

The Campaign Manager, Integrated Communications, will lead the strategic direction and execution of integrated communication campaigns for high-profile clients. This role requires a deep understanding of the communications landscape, including PR, digital marketing, influencer engagement, and media relations. The Manager will oversee a team of communications professionals, ensuring the successful delivery of multi-channel marketing solutions that drive brand visibility and business results. As a key member of the leadership team, the Manager will also be responsible for cultivating client relationships and driving new business development.

Key Responsibilities:

  1. Strategic Leadership & Planning:
    • Develop and implement comprehensive communication strategies that align with client business objectives and elevate brand reputation.
    • Lead the strategic planning and execution of multi-channel campaigns, ensuring seamless integration across PR, digital, social media, and influencer marketing efforts.
    • Collaborate with senior management and clients to define campaign goals, KPIs, and success metrics.
  2. Client Management & Business Development:
    • Serve as the primary point of contact for key clients, providing strategic counsel and ensuring the highest level of service delivery.
    • Identify opportunities for client growth and lead the development of new business proposals and pitches.
    • Maintain and expand client relationships, ensuring long-term partnerships and client satisfaction.
    • Lead and mentor a team of communications professionals, fostering a culture of collaboration, creativity, and continuous improvement.
    • Provide guidance and oversight on campaign execution, ensuring all deliverables meet or exceed client expectations.
    • Conduct regular performance reviews, providing constructive feedback and identifying opportunities for professional development.
  3. Media & Influencer Relations:
    • Oversee the development and execution of media and influencer strategies, ensuring alignment with overall campaign objectives.
    • Cultivate and maintain strong relationships with top-tier media outlets, journalists, and influencers, securing high-impact coverage and partnerships.
    • Monitor industry trends and emerging platforms, leveraging new opportunities to enhance media and influencer engagement.
  4. Digital & Social Media Strategy:
    • Lead the development of innovative digital and social media strategies that drive audience engagement and achieve campaign goals.
    • Oversee the integration of digital tactics with traditional PR efforts, ensuring a cohesive approach across all communication channels.
    • Analyze campaign performance data, providing insights and recommendations to optimize future efforts.
  5. Reporting & Analysis:
    • Prepare and present comprehensive campaign reports to clients and senior management, highlighting key outcomes and strategic insights.
    • Use data-driven approaches to evaluate the effectiveness of communication strategies and inform ongoing campaign optimization.

Requirements:

  • Bachelor's degree in Communications, Marketing, Business, or a related field; Master's degree preferred.
  • 5-7 years of experience in integrated communications, PR, or digital marketing, with at least 2 years in a managerial role.
  • Proven track record of leading successful multi-channel campaigns and managing high-profile client accounts.
  • Exceptional leadership and team management skills, with a focus on fostering talent and driving team performance.
  • Deep understanding of the media landscape, including strong relationships with key media and influencers.
  • Advanced proficiency in digital marketing tools, analytics platforms, and CRM systems.
  • Strong business acumen, with the ability to identify and capitalize on new business opportunities.
  • Excellent communication, presentation, and interpersonal skills.
  • Flexibility to travel and work beyond standard office hours as required.
Seniority level

Mid-Senior level

Employment type

Full-time

Industries

Marketing Services

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