Marketing And Business Development Coordinator
3 days ago
EMS Language Centre in Kuala Lumpur, Malaysia is a professional educational institution that offers high academic standards in English language learning. The centre is a hub for individuals and corporations looking to improve their English proficiency and communication standards effectively. With a team of qualified and forward-thinking instructors, EMS provides a warm and personal environment for learning English that is relevant to real-life expectations in today's fast-changing society.
Qualifications
- Analytical Skills and Market Research expertise
- Strong Communication and Proposal Writing abilities
- Customer Service proficiency
- Experience in educational or language learning industry is a plus
- Master's degree in Marketing, Business Administration, or related field
Job Summary:
The Marketing & Business Development Coordinator will be responsible for leading the development and execution of advertising strategies, as well as overseeing comprehensive reporting on marketing activities. This individual will analyze market trends, track competitor performance, and prepare regular sales and marketing reports to ensure the school's promotional strategies align with business goals.
Key Responsibilities:
- Develop and implement creative advertising campaigns across multiple channels (digital, print, social media, etc.) to promote the school's services and programs.
- Oversee the design and distribution of advertisements, ensuring consistency with the school's brand identity.
- Work closely with external agencies and in-house teams to create impactful advertising materials.
- Monitor and evaluate competitors' advertising activities to identify opportunities and areas for improvement.
- Provide recommendations on how the school can stay ahead in the competitive landscape.
- Compile and present detailed marketing and sales reports on a regular basis, tracking campaign performance, ROI, and key metrics.
- Prepare weekly/monthly/quarterly reports for the senior management team on advertising performance and sales trends.
- Conduct post-campaign analysis to identify successes, areas for improvement, and potential adjustments for future strategies.
- Collaborate with the sales team to track lead generation and sales conversion rates from marketing efforts.
- Ensure accurate tracking of sales-related data and provide actionable insights to drive further growth.
- Assist in the development of long-term marketing strategies based on data insights, ensuring alignment with business objectives.
- Monitor the effectiveness of marketing strategies and adjust as necessary to maximize impact.
Skills & Qualifications:
- Strong experience in advertising, marketing analytics, and business development.
- Proficiency in using marketing tools, CRM systems, and reporting software.
- Excellent communication, project management, and analytical skills.
- Ability to work independently and within a team to meet deadlines and achieve objectives.
- A creative and data-driven approach to solving marketing challenges.
Seniority level: Entry level
Employment type: Full-time
Job function: Business Development and Sales
Industries: Education Management
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