Senior Marketing Executive

1 week ago


Petaling Jaya, Selangor, Malaysia Tong Woh Enterprise Sdn Bhd Full time
Senior Executive of Group People & Culture at TWE

Main Responsibilities:

  1. Develop and implement integrated marketing campaigns, including both digital and physical strategies, aligned with company goals.
  2. Develop consumer marketing launch plans for new product, product re-launches and other marketing campaigns as assigned, in a timely and accurate manner, including overseeing advertising and media planning for the product.
  3. Develop content strategies and oversee the creation of marketing materials, including brochures, presentations, and digital content.
  4. Plan, execute, and optimize digital marketing campaigns across various platforms, such as social media, Google Ads, SEO, SEM, and email marketing.
  5. Organize and manage physical marketing campaigns, including events and collaborations.
  6. Collaborate with cross-functional teams, product development, and designers, to ensure cohesive brand messaging.
  7. Stay updated with the latest marketing trends, tools, and technologies, and the competitive landscape to continuously optimize marketing strategies and tactics.
  8. Ability to take initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape.
  9. Build and maintain relationships with external partners.

Qualifications:

  1. Candidate must possess at least a Bachelor's degree in Marketing, Business Administration or equivalent in any field.
  2. Proven experience in Marketing, with at least 2 - 3 years in a marketing role, with proven success in both digital and physical campaigns.
  3. Strong understanding of physical and digital marketing channels, strategies, and best practices.
  4. Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  5. Good presentation and communication ability.
  6. Creative thinking and problem-solving abilities.
  7. Able to liaise with all levels of people internally and externally.
  8. Able to work effectively both independently and in a team-based environment.
  9. Required language(s): Bahasa Malaysia, Mandarin, English, and Cantonese (added advantage).
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Wholesale Alcoholic Beverages

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