Marketing & Content Senior Executive

4 days ago


Petaling Jaya, Selangor, Malaysia People Systems Consultancy Full time

Direct message the job poster from People Systems Consultancy

Human Resource Assistant at People Systems Consultancy | Graduate of Central Mindanao University

Role Overview:

The Marketing & Content Senior Executive is responsible for driving content strategy, managing SEO, and overseeing digital ad campaigns. They ensure that all marketing activities align with business objectives and optimise performance across online platforms. The Marketing & Content Senior Executive will lead to increase brand recognition for PSC and most importantly, increase Marketing Qualified Leads (MQLs) for PSC through marketing campaigns and channel content, contributing to the increase in revenue for PSC.

Key Responsibilities:

  1. Develop and implement comprehensive content strategies to achieve marketing goals.
  2. Manage SEO efforts to increase website traffic and improve search engine rankings.
  3. Oversee digital advertising campaigns (PPC, display ads, social media), including budgeting, execution, and performance tracking.
  4. Collaborate with the Video Content & Design Executive to produce multimedia content for campaigns.
  5. Monitor content performance, analyse data, and recommend improvements.
  6. Manage and report on content calendar and project timelines.

Skills & Qualifications:

  1. 5-7 years of experience in content strategy, SEO, and digital marketing.
  2. Proven track record of managing successful ad campaigns and content creation.
  3. Strong knowledge of SEO tools and practices (e.g., Google Analytics, SEMrush).
  4. Excellent writing, editing, and communication skills.
  5. Experience in working with cross-functional teams.

KPIs:

  • Qualified Leads: Generate at least 24 qualified leads by the end of 2025.
  • Search Rankings: Achieve Top 5 ranking on Google and Bing for 60% of the targeted primary keywords
  • Website Traffic: Increase organic website traffic by 30% (tentative).
  • Content Delivery: Ensure all content is delivered on time and aligns with campaign goals.
  • Engagement Metrics: Achieve a minimum of 10% increase in content engagement (e.g., shares, comments, clicks).
Seniority level

Not Applicable

Employment type

Full-time

Industries

Civic and Social Organizations

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