Associate Digital Planning Manager

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Publicisgroupe Full time
Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's third largest communications group. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients' transformation. This model, with a country led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients' transformation through delivering the true scale of our agencies' capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise.

They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as follows:

Clients Come First: The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless: We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless: We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular: The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization to support innovation now and keep pace with the changes that show no sign of stopping.

We are United: By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Responsibilities
  • Lead and define the roadmap of digital across key areas – optimization of digital investment on Social, Online Video, Display, Search, Performance Marketing, Digital partnerships.
  • Create and deliver digital media solutions blending strategy, innovations & insights with creative excellence to achieve a brand's marketing objective.
  • Act as a catalyst between planning, social/content, tech/creative and performance media teams to drive overall digital excellence.
  • Account and Client Management, working with key agency clients directly to lead their digital propositions going forward.
  • Provide digital expertise inputs to the planning and execution of digital marketing activities from content planning on website, online advertising, social media, SEM, mobile, CRM and other digital communication platforms.
  • Stay up to date about latest digital trends and local digital insights and ensure this is implemented across the different digital touchpoints. Know where to find the right digital target audience and provide strategic recommendations on digital planning.
  • Ensure complete support in the activation of digital campaigns to hit and exceed clients' expectations/agreed KPIs.
  • Support new business pitch work, whenever required.
  • Conduct digital 101 sessions for internal team as well as clients.
  • Set digital SOPs in place to deliver best in class digital campaigns and results.
  • Improve digital capabilities of planning teams – driving operational excellence.
Qualifications
  • 4 years' experience in a client-facing consultative role, primarily in a media or consulting discipline.
  • Experience in Digital Media/Digital Marketing.
  • Experience in platforms/tools (Facebook Ads Manager, Google Adwords, DV360/Programmatic Buying, Twitter, TikTok).
  • Progressive levels of responsibility and business acumen in marketing and communications, team management.
  • Excellent written, verbal and presentation skills – effectively presents formal POV internally and externally.
  • Converts ideation into strategy and operational plans to create breakthrough results – leverages broad and deep understanding of industry, media, marketplace, client and company.
  • Strong EQ - Excellent inspirational team leader - demonstrated ability to establish high levels of trust and credibility internally and externally and influence others to action; actively open to learn from others at all levels.
  • Team-oriented - approachable and viewed as coach and mentor to others.
Additional information

Our employee benefits package comprises the following:

  • Generous leave entitlements, including birthday leave, rest day and family care leave.
  • Office closure for World Mental Health Day 10th October.
  • Additional Company closure for all 4 major festive Celebrations.
  • Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
  • Life and personal accident insurance and group hospitalization and surgery.
  • A hybrid working schedule and with Friday disconnects.
  • Rest Relax & Recharge - office closure last week of December every year.
  • Phone Allowance.
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