Digital Marketing Executive

3 weeks ago


Petaling Jaya, Selangor, Malaysia Nurengroup Full time

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Base pay range
  • Strategic Planning: Develop and execute comprehensive lead and e-commerce performance marketing strategies and media plans with clear KPIs aligned with internal and client's business objectives and targets.
  • Campaign Execution: Implement end-to-end performance marketing campaigns across onsite and offsite channels, including PPC, SEO and social media, focusing on achieving targets and KPIs.
  • Budget Management: Assist in managing marketing budgets, optimising spending to achieve maximum ROI based on performance metrics.
  • Data Analysis: Utilize analytics tools to monitor and analyse campaign performance, extracting actionable insights to optimise strategies and drive continuous improvement.
  • Market Research: Stay informed about industry trends, competitive landscapes, and emerging technologies to drive innovation in performance marketing strategies.
  • Reporting: Prepare regular reports on campaign performance, providing clear insights and recommendations for future optimizations.
  • Record Keeping: Documentation and archival of campaign post-mortem and compilation of campaign performance benchmarks.
Minimum Requirements
  • Min 2 years of relevant experience developing and executing successful digital advertising campaigns - Meta, Google, TikTok, LinkedIn etc.
  • Proven experience in managing projects with mid-large budgets.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Able to collaborate with internal and external stakeholders.
  • Excellent written and verbal communication skills in English, Bahasa. Proficiency in Mandarin will be an added advantage.
  • Ability to work independently with minimal direction, seeking coaching and guidance as needed.
Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services, Book and Periodical Publishing, and Media Production

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