Assistant Marketing Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia AMOREPACIFIC Full time

AMOREPACIFIC MALAYSIA are currently looking to hire an Assistant Marketing Manager who will be accountable for the brand's digital and media marketing campaign – inclusive of digital, social media and brand online store.

The role will be responsible for end-to-end campaign planning from strategy, execution and reporting of all Digital activities. Also to assist Marketing Manager to ensure best in class execution for Marketing plans.

Responsibilities:
  • Participate in brand management, especially in areas of digital marketing, social media and brand online store management.
  • Implement brand guidelines and act as a key gatekeeper for all product brand equity materials communicated both internally and externally.
  • Define and lead the digital marketing, social media and communication strategy ensuring consistency with the overall brand strategy to contribute towards continued growth and a positive consumer engagement.
  • Effective planning and timely execution of all digital marketing activities and campaigns to ensure overall brand objectives are achieved.
  • Build and execute a holistic and integrated marketing planning strategy that will integrate traditional and new digital platforms.
  • Plan and execute monthly digital content by campaign in line with brand digital and social strategy to maximize brand digital presence by working closely with digital agencies.
  • Analyze the consumer decision journey, online behaviors and online/offline touchpoints to understand consumer behaviors and engagement levers across all marketing and communication activities.
  • Monitor campaign performance and assess all digital marketing campaign results against KPIs. Responsible for developing tactics to improve upon relevant KPIs.
  • Measure performance of digital marketing efforts using a variety of Web analytics tools Google Analytics etc.
  • Continuously analyze and interpret information derived from all data sources to generate insights, track ROI and make constructive strategic decisions and recommendations about all digital activities.
  • Manage digital agency relationships, including day-to-day production, as well as campaign budgets and schedules and overall expected results.
  • Maximize A&P resources within the constraints of the budget by optimizing creativity as well as negotiate external contracts to ensure cost efficiencies.
  • Optimized online advertising through effective digital platforms such as Google Advertising, SEM, Facebook, Instagram, YouTube, TikTok etc.
  • Responsible in monthly reports and keep up to market trends.
  • Work closely and support other team members in solving online feedback/comments.
  • Work closely to support sales and promotion both online and offline in digital platform.
  • Plan and manage PR activities including agency liaising & coordination, digital & on ground PR activities execution, clear briefing and manpower arrangement with internal team, conduct campaign post mortem and reporting.
  • Work closely with cross functional teams (Sales, Training, Ecom, Finance, Supply Chain etc) to ensure strategies are delivered on time.
Qualifications:
  • Master / Degree in Marketing, Business Administrative, Mass Communication or any relevant field.
  • At least 2-3 years of experience in managing digital marketing and PR.
  • Current knowledge of retail industry or similar capacity especially Beauty industry.
  • Current knowledge and exposure with latest Beauty in-trends and influencers especially in the Beauty industry.
  • Good command of English. Proficiency in Mandarin would be added advantage.
  • Competent in MS Office (Excel and PowerPoint).
  • Good communication skills and presentation skills.
Nice to Have:
  • Current knowledge of retail industry or similar capacity especially in FMCG or Beauty industry.
  • Demonstrated strong analytical skills, as well as excellent computer skills, including in Words, Excel and Power Point.
  • Good communication skills and presentation skills.
  • Knowledge of the SAP system, Microsoft Excel & PowerPoint, Adobe Photoshop can be a plus point.
Who we are looking for:
  • Confident self-starter with a high level of drive, energy, integrity and professionalism.
  • Proactive, well discipline, positive, resourceful, creative, well organized with a keen eye for details and able to multi-task.
  • Self-motivated, willing to learn attitude, committed, determined, diligent and trustworthy nature.
  • Possess a strong sense of urgency, able to prioritize and meet deadlines, and able to work beyond contractual work hours when required.
  • Able to work independently and be a dedicated team player in a fast paced and dynamic environment.
How will this career benefit you?
  • Competitive salary and employee welfare.
  • Harmonious working culture with young, vibrant and high performing team
  • You will get familiar with our well-known brands such as Laneige, Sulwhasoo, innisfree, Ryo, Mise-en-Scène and illiyoon.

Highly interested in this Job?

Click the "Apply Now" to submit your resume

You are one step closer to be a part of our growing team.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Retail and Retail Health and Personal Care Products

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