Senior Executive, Website Management
2 weeks ago
- Responsible for managing the overall website planning and website operations for its content for all owned Marketing channels including UNIQLO website, App, CRM and Email marketing.
Key Responsibilities
- Responsible for managing the overall website planning and operations for the UNIQLO website and App.
- Oversee the day-to-day e-commerce operations, including website content management, product listings, copy writing.
- Copytext preparation for product features.
- Responsible for creating the overall weekly, monthly, and seasonal content plan for UNIQLO website and App.
- Weekly and monthly performance analysis and reporting to Marketing managers and EC team.
- Works closely with local and global digital marketing teams to continuously review and improve all owned digital channels.
- Responsible to stay up to date with key developments in industry-wide digital practices and media – especially SEO and digital marketing best practices.
- Works closely with the performance marketing team to find insights to identify consumer and product trends/opportunities to enable overall business growth.
- Provide off hour support during peak business activity period (e.g. Holidays/ Campaign period).
Key Requirements
- Bachelor's degree in any related field (Marketing Preferred).
- At least 3-4 years of working experience in the related field. Candidate with lesser working experiences will be considered for executive level.
- Has expertise in Google Analytics, SEO, and working across proprietary content management systems.
- Has expertise in planning and managing web and App content, CRM and EDM best practices, tracking and optimization.
- Proficiency in Google Ads Manager, Facebook Manager, TikTok Ads, Search Console, and any other related platform would be a plus.
- Possess strong analytical skills and able to leverage data, and metrics to drive actionable insights & recommendations.
- Ability to communicate digital marketing concepts, strategy, goals, and KPI achievements.
- Ability to display growth mindset to drive demand generation in digital platforms.
- Experience in measuring performance, creating dashboards, and drawing insights for further optimization, using analytics tools such as Google Analytics, etc.
- Self-driven and able to drive fresh initiatives to meet business needs.
Associate
Employment typeFull-time
Job functionMarketing
IndustriesRetail
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