Copywriter

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia RAPP Full time

WHO WE ARE

We think too much marketing isn't us. It's mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It's one size fits all and it's dull.

When it comes to individuals, we're fierce. We stand up for individuality. We speak up against bland, broad-brush generalisations. We fight for solutions that adapt to the individual's needs, beliefs, behaviours and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency's vision. And most importantly we value every individual's wellbeing.

We are Fiercely Individual.

HOW WE DO IT

At RAPP we are fiercely focused on the individual and how we can create value from every individual's experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom's Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

YOUR ROLE

As a Creative Copywriter, you'll have the opportunity to showcase your creativity, writing prowess, and strategic expertise at a local and regional level for a key automotive client. You'll be an integral part of our creative team and play a pivotal role in crafting compelling and engaging content across various channels. You are expected to support, and at times spearhead collaborations with RAPP offices across Southeast Asia while delivering innovation creative solutions in new business pitches.

YOUR RESPONSIBILITIES

(But are not limited to)

  • Content Creation: Write, edit, and proofread a wide range of content, including but not limited to print ads, social posts, film and radio scripts, websites, digital media and more.
  • Idea Generation: Develop content with original ideas, themes, and concepts, whether for storytelling, marketing, or information dissemination.
  • Audience Understanding: Analyze target audiences to adapt writing style, tone, and content to suit different demographics and objectives.
  • Research: Research to gather information and ensure the accuracy and authenticity of content.
  • Editing and Revising: Review and revise work to improve clarity, coherence, and overall quality.
  • Collaboration: Collaborate with graphic designers, art directors and other team members to create integrated and cohesive content.
  • Adaptation: Adapt writing for different media, including print, online, and social media platforms.
  • Stay Current: Keep up-to-date with industry trends, creative writing techniques, and content marketing best practices.
  • Presentations: Sell ideas to clients in a compelling and passionate manner that reflects your depth and professionalism as a brand guardian.
  • Meeting Deadlines: Complete writing assignments within specified deadlines.

EDUCATION AND OTHER REQUIREMENTS

  • A bachelor's degree in marketing, mass communication, linguistics (English), or a related field.
  • Proven experience in creative copywriting, minimum 3 years experience with a strong portfolio that demonstrates your ability to engage and persuade audiences.
  • Exceptional writing and editing skills, with a keen eye for detail and a deep understanding of grammar and style.
  • Creative thinking and the ability to develop fresh, imaginative ideas.
  • Strong presentation and communication skills and the ability to work effectively within a collaborative team environment.
  • Preferably with knowledge of SEO best practices and a track record of improving search engine rankings through content.
  • Proficiency in using industry-standard writing and editing tools.
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